Men’s Fashion Week Spring/Summer 2020

The much awaited SA menswear Week Spring/Summer 2020 is set to take place on July 6 at the KPMG building at the foreshore in Cape Town. “We always want to raise the bar and explore new spaces with each season and this time it’s no different,” says Simon Deiner, co-founder of SAMW. “We chose the location not only due to its incredible space, but to showcase all corners of the Mother City and not take away from the view of the amazing designs on the runway,” he adds.

South African Menswear Week is Africa’s only stand-alone platform dedicated to the development and promotion of menswear within the African continent. Taking place twice a year in Cape Town, SAMW aims to provide a world-class platform for menswear designers and brands to showcase their latest collections. A series of shows over three days, only the best of menswear is invited to be on the schedule each season.

The goal is to be the leading platform in terms of innovation, trends, production and most importantly, the promotion of designers. It’s about building credibility for the platform that will enable designers to grow their businesses.

Curated by leading industry experts, the panel selects and invites the best of established and upcoming designers to participate each season. Coupled with the best show producers on the continent, and innovative event management, from PR through to venue selection, SAMW aims to provide the necessary platform for designers to get the exposure, and platform they require to grow their businesses.

Modelled heavily on the world’s leading platform, London Fashion Week Men’s, SAMW takes place each season within interesting, unexplored settings, with show spaces seating no more than 400 people, and clean, simple show production with nothing to detract from the clothing.

Future SA Menswear Week dates are set internationally in terms of the calendar for other Menswear Weeks, including London, Pitti, Milan, Paris and New York. SAMW is the “African” platform within this global schedule, taking place each season between Paris and New York Menswear Weeks.

SAMW urges all friends of fashion to keep an eye on their social media platforms for details on tickets during the week leading up to the event.

This season will see many designers return to release their spring/summer collections as well as a few new labels. These include ALC Man, By El Apparel, Ellen Madie, Good Good Good, Iconic Black, Imprint, Jason Porshe, JReason, Lutuleigh, Masa Mara, One I Am, Sol Sol, Thobey Cooper, Throwaway Twenty, Tokyo James and XM Creations, to name just a few.

These designer collections will be a true kick-start to warmer days, so diarise the below event details:

Date: Saturday, July 6

Venue: The Halyard, 4 Christiaan Barnard Street, Cape Town City Centre.

Tickets: to be announced in the week leading up to the event (July 1)

Social media platforms:;

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