Swarovski launches Atelier Swarovski Home, a new luxury home accessories brand during the Salone del Mobile design fair in Milan. The brand showcases its debut collections, created in collaboration with some of the world’s most respected designers, as well as emerging international talents.
Collaborating designers include Aldo Bakker, Fredrikson Stallard, Kim Thomé, Tomás Alonso, Tord Boontje and the late Zaha Hadid.
The inaugural collection includes centerpieces and home accessories created from mixed materials such as marble, metals and resins together with crystal, and makes full use of new technologies developed by Swarovski’s experts, including crystal printing, a permanent form of laser-jet print on crystal, and the revolutionary Wave Cut technique, which combines cutting-edge computer technology with mechanical engineering to cut curved forms in crystal. Unique to Swarovski, this has never before been achieved in crystal cutting.
Atelier Swarovski Home follows the success of the Atelier Swarovski jewelry, which launched in 2007, and marks a significant development for the crystal business, signaling its continued evolution as a lifestyle brand.
Working with a select group of designers, many of whom have previously collaborated with Swarovski on architecture and design projects, the home décor product line translates the forward-thinking design DNA and technical expertise of the crystal brand into a collection of luxurious and covetable table top objects and home accessories.
It addresses a global interest and customer demand for design objects within the home. Having strong, established designer relationships – and with crystal as a creative ingredient in and of itself – Swarovski is uniquely positioned to move into the objet d’art and home décor segment.
Nadja Swarovski, Member of the Swarovski Executive Board, commented: “Atelier Swarovski Home is an exciting new brand that will offer the ultimate in luxury crystal home décor with an ultra-modern design aesthetic. We are delighted to be collaborating once again with so many incredible creative talents on these beautiful objects for the home. This is a natural evolution for Atelier Swarovski and a great opportunity to showcase the art of crystal cutting in a range of designs and forms.”
The first Atelier Swarovski Home collection is unveiled in an exhibition at Via Cusani 5 in Milan’s Brera design district from April 12 to 17, 2016. The installation, designed by Milanese architects Piuarch, engages the public through a game of reflections. Each design element is in dialogue with the late neo-classic architecture of the Palazzo Cagnola, including the ceiling frescos and the terrazzo floors.
The visitor is invited on a journey through the world of Atelier Swarovski Home via a series of mirror installations and reflective materials which enhance the original beauty of the rooms, while creating a subtle backdrop for the objects.
Atelier Swarovski Home collections will be available online at http://www.atelierswarovski.com/home-decor/ and in selected independent retailers worldwide from autumn 2016, with pricing for the products to range from €250 to €20,000.