Lacoste celebrates the opening of its concept store at Mall of the Emirates



Lacoste new concept store opening event




Lacoste store, Mall of the Emirates




Tuesday, October 13th, 2015




Lacoste celebrated the opening of its latest concept store last week at Mall of the Emirates with a stylish evening event. Dubai’s most fashionable crowd was invited to explore the new retail space that represents the brand’s ‘Life is a beautiful sport’ creative trademark.


Guests browsed the latest Lacoste collections including menswear, womenswear, kidswear, footwear, leather goods and accessories while enjoying in-house blended mocktails and a selection of delicious canapés.


As part of the exclusive event guests were able to preview the new #MYLACOSTEPOLO campaign images featuring the region’s top influencers. Celebrating the iconic polo shirt invented by Rene Lacoste over 80 years ago, the campaign captures inspiring people who bring the polo shirt to life every day.


The new Lacoste store is located on the Ground Floor, Mall of the Emirates Central Atrium.