FC Barcelona star player and Captain of the Brazil national football team, Neymar Jr, joins Replay as ambassador. The three-year partnership between the footballer and Fashion Box,holder of the Replay brands, captures both the burning desire for excellence and the strongsense of synergy shared by the Brazilian champion and Italy’s leading premium denim label.Neymar Jr will be wearing Replay clothing and lead one of the brand’s exciting new advertisingcampaigns, the first of which will be launched later this year. This partnership will be furtherconsolidated through Neymar Jr’s valuable creative input in the design and development of Fashion Box’s special Neymar Jr. collection ”NJR”.
Despite his young age, Neymar Jr already has many major achievements to his credit at club,national and individual level. Acclaimed as one of the world’s greatest soccer talents, he playsalongside Lionel Messi and Luis Suarèz forming the infamous trio “MSN” (the initials of theirsurnames), FC Barcelona’s phenomenal strike-force which has no equal in the club’s and,arguably, football’s history.
Replay CEO, Matteo Sinigaglia, comments: “I am thrilled at the association of our brand withsuch an outstanding talent. Neymar Jr is not only an amazing champion, he is an icon, aninspirational figure who excites and energizes the public in general, not only FC Barcelona andBrazil fans, thanks to the passion and determination he demonstrates on and off the field.Similar values are very much what Replay is all about. Our partnership is the result of thiscommon vision.”
Neymar Jr adds: “When I was approached by Matteo for this project I immediately said yes atthe opportunity to represent a fashion brand which I feel matches my own style. I have beenwearing Replay denim since before this partnership so it is very exciting to now become amember of the Replay family.”