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Parah Launches Boutique in Al Yas Mall

Parah, leading Italian luxury beachwear and underwear brand has announced the launch of its new flagship store in Abu Dhabi’s Yas Mall which also marks the brand’s fourth successful launch in the UAE.


The 603 square feet store located at the first level, features the brand’s four lines that include Parah, with corsetry aimed at luxury and seduction and beachwear collections merging unique colors, cuts and fabrics, Impronte Parah Beachwear and Lingerie Collection. Engaged in a hectic lifestyle, the typical Parah woman is self-confident, modern and sensitive, yet extremely fashion savvy, seeking to assert herself in unique new ways.


Parah collection ranges from underwear to nightwear plus fast fashion ideas such as clothes, pants, sweaters, skirts and socks for a personalized total look. The brand is being managed by Mario Bologna LLC in Dubai.


Driven by innovation and product research, Parah was established way back in the 1950’s by Giovanni Piazzalunga and Edda Paracchini.  Initially making corsetry items that became a fashion sensation in 1970.


Discover Parah’s fabulous beachwear and underwear collections for women and men available also at Parah’s boutique at The Dubai Mall and Outlet Mall.