Maybelline New York announces Aline Watfa as the brand’s first spokeswoman from the Middle East

One of the most energetic and vibrant names in the beauty industry, Maybelline New York, has announced the prominent TV personality, Aline Watfa, as its very first brand ambassador from the Middle East. With her typical Arab beauty and trendy blend of adventurous spirit and social savviness, Aline Watfa proves that she is the ideal candidate to become the coveted Maybelline New York girl. Aline joins the assemblage of beautiful Maybelline New York spokespersons such as supermodels Christy Turlington, Marloes Horst and Adriana Lima.


Speaking out on her collaboration with Maybelline New York, Aline said, “I am honored and thrilled to have been selected as Maybelline New York’s very first Arab spokeswoman. I look forward to what lies in store for me ahead and am proud to continue the great work that the beautiful women who preceded me carried out!”


Laurent Duffier, General Manager of the Consumer Products Division & Maybelline New York in the Middle East added, “We wanted a spokeswoman that not only fit our brand values and DNA but also that our Middle Eastern audience loved and related with and we found a perfect match  in Aline Watfa. She has great and valuable experience in the fashion industry which makes her a perfect fit for Maybelline New York as we always strive to take trends from the catwalk to the sidewalk to make beauty accessible to every woman. We look forward to a fruitful and fashionable collaboration!”


Aline Watfa ’s first brush with fame arrived in the form of the Miss Lebanon 2004 pageant in which she made it to the finals. This first appearance was a milestone to her successful career because afterwards Aline’s great screen presence and passion for television were spotted and she was asked to star in LBC’s popular live show “Hawakom,”. Her talent and vivacious personality led to Aline becoming the host of Style, one of the top-rated and most popular fashion programs on MBC 1. The last 9 years have seen Aline host the trendy and admired show to the best of her ability as she doles out expert fashion and beauty advice to the many dedicated viewers. When she’s not reporting on the latest trends in fashion and beauty on Style, Aline can also be seen in attendance at the most important fashion weeks and events around the world.


As the striking partnership between Aline and Maybelline New York commences, one of the first assignments on the cards for Aline is a full-fledged advertising campaign focusing on the iconic and hit eyeliner of the region, The Colossal Kajal, now Extra Black Kajal. Synonymous with dynamism, energy and self-expression, Maybelline New York finds its ideal Arab spokeswoman in the dazzling Aline Watfa!