Dubai, April 26th, 2017 was a special day for Longchamp aficionados. The world-renowned French leather goods and clothing house hosted fashion’s crème de la crème for an intimate afternoon at the celebrated Parisian institution, La Cantine Du Faubourg.
Originally located at Saint-Honoré in Paris, La Cantine du Faubourg, provided the perfect backdrop for Longchamp’s new and supremely French FW17 collection. Media and bloggers arrived at 3pm for a personal tour of the collection, with representatives of the brand explaining the essence and inspiration behind each piece. Press were then treated to Longchamp keep sakes – a beautiful leather backed mirror; customized by the talented artists of SOH Dubai.
The FW17 collection consists of several expertly crafted lines of handbags, shoes and accessories. From the inspiring lamb skin leather and cowhide patchwork Penelope Arty, to the use of contrast in the exceptional calfskin leather Mlle Longchamp range, the brand expertly juxtaposes a sensual material and perforation for a casual streamlined spirit. The Longchamp Madeleine, a creation in young bull hide, gives the graphic and streamlined shapes an extra softness. Clean cut edges and saddlery-style leather stitches make it the must have for the fall season. Paris Premier, Effrontee, and Le Pliage Cuir Etoiles with metallic eyelets and stars round out the perfect bags for women on the go.
For evenings, the brand developed the La Baronne line – envelope shaped sheep fur and patent leather clutches with crystals and Swarovski rhinestones, as well as rabbit fur clutches with removable metallic chain shoulder straps to spice up any outfit. A full range of accessories and shoes – from boots, high heel sandals, loafers and tennis shoes rounded out the new collection.
The event was a true reflection of Longchamp’s tradition of excellence with each piece of the collection a symbol of French craftsmanship and savoir-faire. Founded in Paris in 1948 by Jean Cassegrain, and still owned and run by the Cassegrain family today, Longchamp’s handbags, luggage and accessories have a world renown reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections. Longchamp is an international brand that has maintained momentum and energy across the decades. It epitomizes French flair, fresh and inspiring creativity, as well as sharing the lives of women and men across the world who enjoy a touch of luxury every day. Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of Longchamp, which owns more than 300 exclusive boutiques worldwide.