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Nikki Beach EMEA Hotels & Resorts Ltd. has announced the appointment of Alexander Schneider as General Manager of Nikki Beach Resort & Spa Dubai, to lead a vibrant team for the upcoming opening.


Alex brings over 15 years’ worth of hotel management experience to the property, having worked with major hotel operators like Emirates Palace, Rixos Properties, Grand Hyatt and Casa Camper, one of the most successful lifestyle boutique hotels in Berlin.


Having been involved in pre-opening assignments, Alex has a unique ability to work in the space between hotel operations, sales & marketing and revenue management.


First of its kind in the Middle East and launched in partnership with Meraas, the beachfront boutique resort is set to emerge as a lifestyle destination designed for those who set the trend in the city. Vibrant, balanced, current or relaxed every part of the 52,000 square meter development located on Pearl Jumeira invites guests to celebrate life.


Speaking on the appointment, Jihad El Khoury, Co-Founder & CEO of Nikki Beach Hotel & Resorts EMEA, said: “With his abilities and credentials, Alexander Schneider makes a great addition to the Dubai team. His international outlook and experience in the luxury hotel industry including Germany, UAE and India makes him the perfect fit for our vibrant and fast-developing hotel brand”


Nikki Beach Resort & Spa Dubai will be the 13th permanent Nikki Beach location and 4th hotel property to open worldwide. The complex will feature 132 keys comprised of 117 rooms and suites and 15 villas with private pools and 63 private residences, featuring top-line facilities to reflect the same stylish, contemporary look and feel as the brand’s signature venues around the world.


The resort showcases the world – famed Nikki Beach Dubai Restaurant & Beach Club, Café Nikki, Key West, Soul Lobby as well as Nikki Spa and Tone Gym. Facilities include a unique tennis court, state-of-the-art meeting spaces and numerous outside venues. 450 meters of private beachfront with private pools, sky lounges, large roof terraces with spectacular views over the Arabian Gulf are some of the unique features that guests can enjoy.