Massimo Dutti new campaign is made by the great view of Mario Testino, who once more does a marevelleuos interpretation of the Massimo Dutti AW’16 collection, in this occasion with the international tops Sean O’Pry, Julia Hafstrom, Ine Neefs and Steve Chevrin.
This autumn the identity of the Dutti woman is, if possible, even more feminine and extremely elegant at all times. As of the very beginning of the season, in which touches of colour from a subtle palette of pinks or fresh cornflower blue are still with us, we encounter garments with delicate shapes until we are immersed full on in the season, when the combination of classic pieces with basic sports garments come into play, along with a palette of autumn colours, in a variety of fabrics such as silk, leather or even nylon.
In the measure that winter advances we find more sophisticated proposals. Classic, elegant and very feminine pieces that are rounded off in cashmere and light-weight wools. The leopard animal print is the absolute must, combined with a sober palette of greys, ecrus, blacks and a few touches of dusty rose. Massimo Dutti also includes a slight preppy nod, inspired by the marvellous French style. Garments of impeccable quality, such as the essential Camel coat or the iconic navy blue wool Peacoat.
Consecrating the brand’s DNA, one of the collections stands out over the others and will accompany us throughout the season as an absolute essential; Tailored Corner renews classic tailoring and combines it with pieces made of high quality Italian fabric with other more casual work-wear pieces, such as waistcoats, pencil skirts, dresses or capes. Minimalist, clean-cut and refined lines that inspire comfortable garments that do not lose out on even an iota of elegance. This proposal is suffused in navy blues, greys and ecrus.
This season a certain eclectic style seems to arise, and this is because men’s fashion is complemented with a wink and a nod to other creative universes such as that of sports, industrial design, music or even feminine fashion. This autumn we will find garments and accessories that adopt and adapt to all the fashion codes.
It is to be highlighted that this season’s man is not a conventional man, in search as he is for the counterpoint between the professional life and the private life, intermixing the structure of the work days with moments of leisure, dressing in a more vanguard style. The palette of colours in blacks, greys, tobacco, navy blues and touches of white is the one that predominates. The essential garments that define this wardrobe are those with a tailored cut, coats and leather jackets.
Autumn absolutely demands that nod to the preppy style, which in this case combines the most intense colours such as green and fuchsia with navy blue and light grey. And as far as the sportier proposals are concerned, we find a range of oranges, earth tones and royal blue mixed together with natural colours. Finally, jeans are taking over in absolutely all their versions and textures and they are being combined with leather jackets or printed shirts.
MASSIMO DUTTI, THE BRAND
Massimo Dutti saw the light in the year 1985 and in its origins the brand was basically aimed at men’s fashion. In the year 1991 it was acquired by the Inditex Group, and as of the year 1995 it started to launch fashion for women in all its dimensions: ranging from the most urban of lines, including casual and right through to timeless sophistication. In the year 2003 Massimo Dutti launched a children’s fashion line under the name Boys & Girls. This offer is gradually being implanted in stores in several countries.
Throughout the years Massimo Dutti has undergone fast growth, strengthening its leadership at a European level and consolidating its position at an international level; currently the group boasts more than 680 stores in 65 countries from one end to the other of the world.