Fashion Lifestyle

Huawei Arab Fashion Week (HAFW) Concludes the 3rd Edition in Style

The World’s only Ready-Couture Platform Hosted 5 days of Fashion and Glamour in Dubai. Regional and International Designers Showcased their Creations to Influential Audiences and Key Industry Players. Pioneers of the English and Italian Fashion Industry Inaugurated a Historical Moment at the HAFW. From October 6-10 the HAFW presented a Program of Workshops, Fashion Shows, and Exhibitors from around the World Presenting Haute and Ready Couture.


The Huawei Arab Fashion Week (HAFW) wrapped up a star studded five days with some of the most recognised names in fashion. The biannual industry event that is presented by title sponsor Huawei and managed by the Arab Fashion Council (AFC), offered a program of established and emerging designers who showcased their talent throughout the week, and was attended by some of the biggest names in the industry, including HE Prof. Caroline Rush CBE, Chief Executive of the British Fashion Council and Cavaliere Mario Boselli, Honorary President of the Arab Fashion Council and Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) who officially inaugurated the event, in front of a full audience including the United Nations for Industrial Development Organisation (UNIDO) and participating international institutions.


Highlights of the program included 3 shows solely on ‘Ready-Couture’ kid’s whose proceeds were dedicated to charity, a full day introducing the first dedicated menswear shows in the region, and 3 days featuring womenswear. Daily theoretical and technical workshops were held in partnership with the American University in the Emirates (AUE), in addition to designers’ showrooms and exhibitions featuring labels from around the world, and a chance to meet buyers, manufacturers and industry experts.


Returning to the event and the first headliner of the HAFW was Emirati designer Lamya Abedin, with her label Queen of Spades inspired by fairground, circus and Alice in Wonderland motifs. The program also presented labels by prominent regional designers including Sheikha Alanoud Alattiya (Qatar), Arwa Al Ammari (KSA), Aiisha Ramadan (Lebanon), and Nicolas Chahine (Lebanon), as well as international headliners Ingie Chalhoub (France), Ilse Jara (Paraguay), and Cristiano Burani (Italy) amongst others. This edition of the HAFW also exclusively introduced the first Emirati model, Rafeea Al-Hajsi to the fashion audiences, who walked in Aiisha Ramadan’s show on day four. Making his Middle Eastern debut was New York celebrity designer and CFDA (Council of Fashion Designers of America) member LaQuan Smith, who lists A-listers Beyoncé, Jennifer Lopez, Kim Kardashian and Rihanna amongst others, as his clientele.


With 23 participating designers, Huawei also presented three exclusive designers to showcase their couture creations: Algerian born Yacine Aouadi who showcased his contemporary urban style and Rad Hourani who presented his UNISEX label and pop-up store throughout the duration of the event, both official members of the élite Fédération Française de la Couture du Prêt-à-Porter des Couturiers et des Créateurs de Mode in ParisLebanese designer Rami Kadi, presented a retrospective in partnership with Huawei showcasing his fashion-ology haute couture collection which included technologically inspired outfits which glowed in the dark at the Huawei Terrace Lounge during a VIP cocktail.


HAFW also saw special guest appearances by singer and YouTube sensation Adam Saleh, pop youth singer Harris J and American producer, rapper, songwriter, and actor, Silento, who hosted a meet and greet for fans on day four. On the final and fifth day, they performed Silento’s popular single “Watch Me (Whip/Nae Nae)”, which reached number 3 on the Billboard Hot 100 at the Red Carpet Gala Dinner FashionAwards where Saleh was recognized as ‘Best Arab Influencer’ and announced as Honorary Ambassador for AFC.


Speaking at the Gala, Jacob Abrian, CEO and Founder of the Arab Fashion Council said, “We are proud to have witnessed this amazing line-up for the 3rd edition of The Huawei Arab Fashion Week and hosting celebrated designers from the New York, Milan and Paris Fashion Weeks. HAFW has witnessed a historical milestone in fashion history with our esteemed guests Caroline Rush and Mario Boselli who officially inaugurated this season. Our aim is to continue to support the development of entrepreneurship in the fashion industry and empower the creative economy for the 22 countries in the Arab League, by introducing and establishing “Ready-Couture” and its standards from the region to the world.’’


Myriam Benaroya, Regional Marketing Director of Huawei Consumer Business Group Middle East and Africa, commented saying: “The third season of Huawei Arab Fashion Week demonstrated just how well fashion and technology can come together. The designers we presented set a new standard across the region and between Rad Hourani’s cutting-edge designs, Yacine Aouadi’s intricate textures and Rami Kadi’s technology inspired couture; we believe that the synergy between innovation and design will only continue to grow. With our Ruby Red Lady watch making its debut in the region and the Limited Edition Red and Blue P9 smartphones reflecting the runway trends, we’re confident and excited about what the future holds in store of us.”


The Fashion Awards for this season were presented to:

– Best Menswear Collection: Sartorial Monk
– Best Womenswear Collection: Aouadi Paris
– Innovative Collection: Rad Hourani
– Red Carpet Collection: LaQuan Smith
– Fashion-ology Collection: Rami Kadi
– Business of Fashion: Ingie Paris


In addition, the AFC has recognised HE Dr. Sheikha Hend Al Qassimi for her achievement towards women empowerment.


Hosted at the spectacular Meydan Hotel, the HAFW aims to establish the UAE and Dubai, as the destination for “ready-couture” and the fifth fashion capital after New York, London, Milan and Paris.


HAFW aims to promote and realize the dreams of designers from the Arab world and beyond by providing them with an exclusive opportunity to showcase their creativity. At the same time, the mandate of the AFC looks to pave the way for international designers within the region who are looking to make their mark on Middle Eastern fashion.


Dates for the next edition to be held in March 2017, will be announced soon.


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