The luxury Italian Eyewear Company brings its creative lens to Dubai


Luxury eyewear brand, GLASSING came to life in the golden sands of Ibiza in 2010 where two native Italians, Alessandro Forte and Stefano Ottone chose to pursue their passion and launch an eyewear brand that would become the ultimate luxury accessory for the world traveller. The contemporary brand has officially launched in Dubai, bringing to the region a stunning selection of fashion-forward designs, hand crafted from premium materials, to produce bold, colorful creations that are sure to set its clients apart. The GLASSING collections fuse both art and fashion effortlessly to produce premium eyewear designs that embody modern luxury. With a diverse variety of styles from more classic designs to cutting-edge, there is a pair to suit almost everybody with an eye for style.


With the brand experiencing a high-paced expansion, Alessandro and Stefano began to experiment with new textures and materials, exploring unique designs that would soon become the DNA of the Glassing brand.


GLASSING has won the admiration of many A-list celebrities thus garnering support from style connoisseurs worldwide. From the Kardashian clan, to football legend Cristiano Ronaldo, to music heavy-weights Beyonce, Justin Beiber, Chris Brown, P. Diddy and Elton John, the brand’s appeal is truly unique. Catering to both chic high society and casual beach bums alike, GLASSING is a brand that offers something to everyone, as their dynamic collection brings both style and elements of cool to their designs; a pair of GLASSING shades will always make you stand out in a crowd.


The brand has recently splashed onto the scene in Dubai with the opening of a GLASSING pop-up at The Beach in JBR, which showcases their funky and fashionable collection. The flagship store in Dubai is set to open in 2017.


The youthful and colorful brand is eager to bring its creative energy for artistic eyewear to the region, as Alessandro and Stefano spread their passion for life through their one-of-a-kind designs.


The brand is currently distributed in more than 1500 selected optical stores and world luxury boutiques, as well as in high-end department stores Saks Fifth Avenue, Neiman Marcus, Holt Renfrew, Excelsior, Galeries LaFayette and Twist.


GLASSING currently has four flagship stores in Italy in the cities of Milan, Portofino, Taormina and Capri. The brand also has an outlet and a store in the form of a real yacht- completely customized to the brand’s image and fully functional as a retail unit making it the first floating optical store ever.


Interestingly, GLASSING has collaborated with key brands collaborations, demonstrating the brand’s desire to better connect with its audience. It recently partnered with Istituto Marangoni, the world-renowned fashion school, and thus fortifying its image as a fashion-forward eyewear brand. The brand also collaborated with Adidas and with A.C. Milan Football Club, as the official eyewear sponsor, supporting its deep-rooted connection with sports fans the world over.