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Italian beauty brand KIKO MILANO this week opens its first store in Dubai, UAE at Deira City Centre. To celebrate the opening KIKO will host a special #Kikolovesdubai customer event from 4pm to 8pm on Saturday 30th July where beauty lovers can discover the latest trends and inspiration from all over the world.

Established in 1997 by Percassi Group, KIKO MILANO is one of the world’s fastest-growing beauty brands with over 750 stores in 15 countries and an online presence in 35 nations. The Italian brand plans to open another two stores in Dubai in 2016 as well as enter Qatar, Lebanon and Saudi Arabia by early 2017.

“The opening of our first store in Dubai marks an important milestone for KIKO MILANO as it sets in motion our ambitious expansion plans for the Middle East, one of the fastest-growing beauty markets in the world. With the UAE spending the most on these items, we are excited to be introducing KIKO to such discerning customers, many of whom have already been purchasing our products from our international stores,” said Mark Koprowski, International Director, Percassi Group.

KIKO’s comprehensive product line up includes more than 1,400 high-quality make-up, nailcare, beauty accessories and state-of-the-art skincare products. Strongly influenced by the culture and traditions of Milan – a city with an international reputation for art, fashion and design – KIKO anticipates the major trends of the moment and makes them accessible to all women in the form of new beauty styles and ideas.

This innovative approach has seen KIKO satisfy the most demanding beauty aficinados with an endless range of shades, tones and textures, to meet every professional and personalised make-up requirement.

“Beauty belongs to everybody and life in color is the way we live – this is the vision of KIKO MILANO. We offer our customers the widest selection of colours and performance-led products, with amazing quality and always at accessible price points,” said Souha Hasan, Regional Director, KIKO Middle East.

With beauty experts and make up artists on-hand, the KIKO store will be a point of reference for beauty lovers in Dubai – a place to explore, to play with colours and to try out new looks and effective skincare treatments.