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Fashion Lifestyle


Art and Fashion unite in The Big Apple

LUISAVIAROMA reinvents the concept of art and fashion with its latest proposal: the fusion of fashion and contemporary art.

The Art & Fashion project has a long history of LUISAVIAROMA supporting emerging and renowned artists in various events around the world since its beginnings.

LUISAVIAROMA currently collaborates with Patricia Field, iconic stylist of Sex & The City, nominated for an Oscar for best costume design for The Devil Wears Prada, a great exponent of fashion and art. The collaboration includes an exclusive collection of one-of-a-kind pieces for LVR, hand-painted by various artists.

In September the luxury e-commerce hosted an exclusive dinner with top figures from these two creative fields. Artists, curators, socialites and editors where invited by LUISAVIAROMA to create a dialogue and establish new partnerships.

The scenario of this event could not be held at any place other than The Standard High Line Hotel in the heart of New York, surrounded by innovation and the avant-garde. A sophisticated location to see and be seen, the perfect place for an unforgettable night with the city’s skyline as a backdrop.

Fashion and art are both aesthetic expressions that influence each other, and in rare occasions like this one, merge into something completely new.

An evening at The Standard High Line characterized by creativity, LUISAVIAROMA and Patricia Field along with talented artists like Scooter LaForge, art lovers and philanthropists like Indre Rockefeller, an expert in fashion luxury, and Janet Goldman, Chairman of Goldman Properties. Important figures from renowned museums and galleries included Kaoru Yanase, Director of the Nakamura Keith Haring Collection in Tokyo, and Warrie Price, President of The Battery Conservancy, New York’s most coveted up-and-coming area, where nature, creativity, art and design converge.

Occasions like this multiply artistic possibilities and expressions, LUISAVIAROMA launches a new challenge: to break the established standards and traditional creativity of the fashion industry, and to search for artistic inspiration that drives the fundamental encounters between fashion and art.

LUISAVIAROMA Art & Fashion: a glance into the future

LUISAVIAROMA’S latest project with Patricia Field resulted in very modern, bold and daring contemporary creations. Pieces designed by the iconic stylist and hand-painted by talented artists, Scooter LaForge, Suzan Pitt, Tom Knight (Tom Tom), Jody Morlock, Iris Barbee Bonner (Sweet Lips) and Kyle Brincefield (STUDmuffin), who created one of a kind artworks available exclusively at LUISAVIAROMA.COM.

Suzan Pitt is a multimedia artist that works as a painter and animated film creator, her work has been exhibited at renowned museums such as The Whitney Museum and MoMA in New York.
LaForge is an artist with a very positive and exciting approach; his style fits perfectly with LUISAVIAROMA’s transgressive character. LaForge has been one of the pioneers in creating artworks on clothing, along with the unforgettable Jean-Michel Basquiat who in the 70’s and 80’s visited Patricia’s store decorating sweatshirts. A page of Basquiat’s notebook “Untitled (resume)”, where Patricia Field appears as the first name in the list of references, has recently been sold at a Sotheby’s auction for $50,000.

Patricia Field’s journey, like that of LUISAVIAROMA, has been linked to art since the beginning. As a stylist and art collector, her circle of friends included important names such as Keith Haring and Andy Warhol.

In this collaboration the concept ‘work of art’ is questioned, art comes out of museums halls to take over clothing; artworks come out to the street becoming Art Haute Couture and blend naturally with the urban landscape. The objective of LUISAVIAROMA is undoubtedly to promote contemporary art overstepping established standards and uniting fashion with creation and artistic inspiration.