Everyone I meet wears a pair of sunglasses!

I was 8 and the sun was shining when I ran towards my mum in the school courtyard. I was so happy to see her that I ran as fast as I could. I was out of breath while I was hugging her. It was only when I was about to kiss her that I screamed, as I realized that I was hugging a stranger.


This woman took off her massive sunglasses and smiled at me…she was definitely not my mum. She was wearing a pair of sunglasses very similar to the ones my mum wore that covered nearly half of her face.


I hugged that woman and loved her for 20 seconds as much as I loved my mum. I had feelings for her just because in my eyes she became my mum for a few seconds.


You don’t need to get along with people to network. If you can help each other to advance professionally, feel good doing it and imagine they are wearing a pair of sunglasses just like the ones your mum used to wear.


Assia Riccio, Founder of Evolvin’Women


Assia Riccio, is a professional consultant and hospitality veteran with 5 plus years’ experience in learning and development.


She earned her Bachelor’s degree in her native Italy in Economy and Business of Tourism as well as a dual certificate in leadership and personal effectiveness in Switzerland at the Ecole Hotelier de Lausanne. In the US, she obtained a certificate in Revenue and Financial Management at Cornell University, where she was awarded a scholarship to pursue studies in leadership.


Assia is a Neuro-Linguistic Programming (NLP) coach and holds an NLP Practitioner Certificate recognized by the American Board of NLP. She is certified as a Practitioner of Time Line Therapy™ recognized by the Time Line Therapy Association™ and as Practitioner Hypnotherapist recognized by the American Board of Hypnotherapy. Assia is also a Certified Practitioner for PRISM Brain Mapping.


Since 2009 Assia has worked with universities in Italy and England and mentored several students throughout their studies. Over the years she has been guest speaker in numerous conferences on people engagement and was nominated for the Learning and Development Leader of the year at the L&D Show Dubai 2013. Assia also delivered leadership and communication trainings for the Department of Tourism and Commerce Marketing (DTCM) in Dubai. She is also a member of the advisory board committee for the Ecole Hôtelière Helvétique in Dubai and a member of the Dubai Women Business Council.


Assia works with several international non-profit organizations such as Hoper for Women in Jordan offering consultancy on women leadership and diversity in organization.


Before joining Jumeirah Restaurant Group Dubai as Learning & Development Manager, Assia managed inLead Consulting in Dubai with a portfolio of worldwide known training solutions including Ken Blanchard, VitalSmarts, Eagle’s Flight and Bob Pike. She is a certified trainer in Situational Leadership and Optimal Motivation by Ken Blanchard, Crucial Conversations by VitalSmarts and delivered training in Coca-Cola, ENEC, Dubai Health Authority, General Electrics, TSYS.