– The Warriors’ new season commences on 13th September 2016
– World-class cricket coaching and training facilities all conveniently contained in one location within Dubai Sports City
– New loyalty programme, the SCORE, introduced for all ICC Academy users


The UAE’s leading cricket development programme, The ICC Academy Warriors, are gearing up for its busiest season to date as it prepares to launch a new season of coaching programmes, right in the heart of Dubai Sports City.


Starting on 13th September, the ICC Academy will see hundreds of coaching sessions take place across the new season aimed at children aged 3 – 19 years as well as individual sessions for females and adults wanting to improve their game. Participants will be able to learn and develop their skills with the ICC Academy’s team of internationally qualified coaches and will have the opportunity to train and play at one of the world’s best cricketing facilities.


ICC Academy Manager, Will Kitchen, said: “Our Warriors programme enables domestics players of all ages and ability to access the same facilities and services that international players use at ICC Academy, it’s fantastic to be able to offer this to players based in the UAE and help to grow their cricketing skills and passion for the game.
“This year the Warriors programme is bigger and better than ever we’re providing more opportunities for players to train with us, play games and compete in tournaments, there really is something for everyone whatever their level or ability.”


The Warriors programme is about developing player’s ability to play and win games of cricket. ICC Academy have a fully professional, internationally qualified staff who blend technical, tactical, physical skills in every sessions across ICC Academy’s vast facility to ensure players learn the skills they need to succeed in cricket.


Maqbul Dudhia, General Manager of Sports Business at Dubai Sports City said: “The ICC Academy and Dubai Sports City staff are all set for the season ahead and are delighted to welcome both previous and new cricketers to the Warriors this season.


“Our world-class facilities combined with our expert coaching team makes the ICC Academy the best place in the region and probably the world to train and play cricket.”


This season the ICC Academy has also introduced a new loyalty programme, The SCORE, which allows regular users to claim cash back on all purchases made.


Speaking about the new loyalty programme Will Kitchen added: “The introduction of our new loyalty programme rewards regular users of the ICC Academy and allows users to claim cash back on all purchases made, really making your spend with the ICC Academy go further than ever before.”


The Warriors programme will commence on 13th September until 10th January 2017. All programmes are now structured over a 2 term year, each term is 15 weeks long to offer a greater opportunity for players to improve their skills and let parents plan around school timings. (Previously courses were split into 3, 10 week terms). The price per session are also inline with 2015’s rate, with a series of payment options including debit and installment plans.


Registrations are now open for all Warriors programmes. Those interesting in signing up or to find out more information can visit www.ICCAcademy.net, call 04-4481355 or email info@ICCAcademy.net .