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Lifestyle

INGIE PARIS OPENS ITS NEW STORE IN RIYADH

The International Fashion House invests in its first store in the Kingdom Centre Mall in Riyadh
 
August 17, 2016: Ingie Chalhoub, Artistic Director of INGIE Paris fashion label, entrusted the renowned French design studio “Architecture et Associés” led by Jean Christophe Poggioli and Pierre Beucler in the design of the 130 m² store, while keeping up with the architectural concept of Ingie Paris and working in line with that of the Kingdom Centre mall.
 
Exceptional French craftsmen have used their expertise to build this store like a jewel, like a tailored dress using the finest and most precious materials: glass, stone and steel blending and adjusting them so closely and discreetly so that the customer can only perceive a coherent ensemble and enjoy an intimate, elegant and comfortable ambience.
 
The transparent glass façade is adorned with magnifying glasses arranged in frames that evoke the pearl design and follow the mall rendering giving the store façade a glittering and attractive look.
A bright and inviting space welcomes visitors at the entrance of the store that features a double glazed door similar to a glass curtain that forms a single unit. Upon their entrance, visitors will discover the key silhouettes along with the feminine and elegant world of Ingie Paris.
 
The mother-of pearl symbol of Ingie Paris, inspires the design of the walls, which combines shimmering silver pearl panels with mirror partitions. This clever graphical play helps in defining the different spaces and areas of the store and showcases the display of collections.
 
The ground is beautifully decorated with white marble surrounded by woolen and circular iridescent rugs looking like pearls from a view top. They complement and accentuate the cool, sophisticated and inviting atmosphere of the store. The mixing of contrasting materials on the ground echo those on the walls and punctuate the overall space.
 
The first part of the store is devoted to ready-to-wear and day wear, suspended from nickel metal racks that are facing the wall panels.
 
The second part of the store showcases the Ingie Paris shoe collections that are displayed on a custom designed piece of furniture acting as a link between the two spaces.
 
The curved-shape fitting rooms are extremely comfortable and spacious. An interior sheathed in silver leather with pearl effects and mirrors. They complement the design of the store and evoke confidentiality while providing personalized choice and custom fitting.
 
Ingie Paris in Riyadh continues to accompany its customers who are on the go, reflecting the original spirit of a house where femininity and expertise constitute the founding values.