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Getting to know Shiseido again

Shereen Shabnam


My first brush with Shiseido was in University and I was hooked to the brand. Somehow over the last few years I lost touch with them – however, as a new season is upon us, Shiseido is gearing up for the launch of its inaugural podium at the Star Atrium in Dubai Mall come September and I hope to rediscover the brand again.


Featuring an interactive stand, situated in heart of the region’s latest shopping destination, customers will be able to experience firsthand the brand’s diversified selection of beauty products, including some of their latest product lines. Marking the debut of two of their latest ranges, Bio Performance LiftDynamic and Rouge Rouge, Shiseido’s renowned beauty experts and make-up artists will be on-site offering personalized skin consultations and sharing their knowledge on the latest make-up trends.


In addition, Shiseido’s acclaimed Japanese celebrity make-up artist, Noriko Okubo, will make a special appearance in Dubai, offering beauty aficionados a series of master classes, covering the latest make– up trends and techniques straight from the catwalk. With over 25 years of experience in the beauty industry, Noriko brings with her a wealth of beauty knowledge and technical skills.


If you also want to rediscover this brand, head down to Dubai Mall 1st to 10th September and have a chat with Shiseido’s beauty consultants, brush up your beauty knowledge, discover Shiseido’s latest summer launches and shop makeup, skincare and beauty products from the brand’s best sellers at the Shiseido podium.