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For its Autumn 2016 advertising campaign, Longchamp brought together the duo Alexa Chung and Peter Lindbergh for the second time. Sporting the new collection’s key items, the alchemy between the fashion icon and the legendary photographer is at work once again to embody Parisian glamor.


Paris, Longchamp’s birthplace and a city close to Peter Lindbergh’s heart, is the setting of the campaign’s images.


The firstvisualspotlightsthe Pénélope Fantaisie bag, reflecting the typical Parisian café’s atmosphere. Its blend of velvet and smooth leather reveals a modern, graphic reinterpretation of the Pénélope line. Alexa’s woolen sweater features a combination of materials, bringing luxury and versatility to this collection.


An iconic visual will mark the second highlight of the season for Longchamp: Alexa wearing the new red Paris Premier bag along with a reversible rabbit fur coat. This brand new calfskin bag embodies the quintessence of the House’s expertise. Luxurious finishes such as a lambskin lining, refined details like the brass accessories that soberly mark the line and an exceptional sheen give this bag a timeless elegance. Paris Premier is Longchamp’s luxury signature. Embodied by the sparkling Alexa Chung, find out about this expertise and the Paris Premier art of living in the film directed by Jean-François Julian from October 4th on Like a wink to rue Saint-Honoré – the House’s longstanding address – the film launch will coincide with the reopening of its flagship store.


Visit 404 rue Saint Honoré, Paris 1st.