Reebok Classic and Kendrick Lamar join forces with streetwear designer Ian Paley, dropping a capsule collection for FW16
Reebok Classic continues its collaboration with multi-platinum selling Top Dawg Entertainment artist Kendrick Lamar launching his highly anticipated third capsule for Fall/Winter 2016 celebrating one of Reebok’s most iconic sneakers, the Classic Leather. Following the highly successful debut of last season’s partnership, the Split capsule brings together the authenticity and originality of Lamar’s music life and revisits the inspirational neutrality story.
Having led the field at one of this years’ biggest music awards with 11 Grammy nominations, Kendrick teamed up with revered streetwear designer Ian Paley to help breathe life into his inspirational lyrics, aiming for neutrality and youth empowerment, through the medium of design.
Commenting on the partnership, Ian said, “The idea was really to dissect a pair/neighbourhood directly down the middle splitting each left and right. The uppers are then stitched back together using both left and right shoes to create a matching pair from the same elements. How two came become one. Small differences are still celebrated. Keeping the red/blue apart – the idea was to allow the colours to live apart whilst working to bring them together.”
Available in full family sizes, the new design reflects Kendrick’s ‘split seams’; as he continues on a rise to fame and explores new territories, he is split between his voice, fame, and the responsibility that comes with it.
The unique Classic Leather features a longitudinal seam separating blue and red to tell the gang unity story, while delving further into Kendrick’s life by representing the significant crossroads he has faced in life. Holding one of the biggest platforms of influence amongst youths, the split seam reflects Kendrick’s struggle between fame and the responsibility of using his artistry to make a difference within the cultural atmosphere for the present day, and in his hometown of Compton.
After two successful collaborations, the third capsule reemphasizes the message of unity in what is a duel-gender, hugely versatile wardrobe piece. Now available at Reebok Classic Store located at the Dubai Mall, the split capsule is priced from AED 445 for adults and AED 275 for kids.
Follow the campaign and find out more at #thisISKendrick, #ThisIsClassic, #ThisIsClassicDXB and https://fitness.reebok.com/international/Kendrick-Lamar/