General Mills, Kellogg Company of Great Britain Limited (Dubai Branch), Mars, Mondelēz International, Nestlé Middle East, PepsiCo, The Coca-Cola Company and Unilever, the GCC-based member companies of the International Food & Beverage Alliance (IFBA) – embrace the commitment to a trans fat phase-out in their products.
Building on the significant individual progress made to date and aiming to minimize intake of industrially produced TFAs, IFBA members have agreed a common global objective to reduce TFAs in their products to nutritionally insignificant levels (less than 1 gram of trans-fat per 100 grams of product) worldwide by the end of 2018 at the latest.
In the GCC, IFBA member companies have been voluntarily reformulating their products to remove partially hydrogenated oils – the major source of trans fat in processed foods – and increasing the use of healthier fats, such as mono- or polyunsaturated fatty acids. It is part of their ongoing efforts towards continuous product reformulation for healthier options including reduction of salt, saturated fat, sugar, smaller portion sizes, and provision of product alternatives with lower calories.
Driving forward Product Formulation and Innovation is one of four IFBA global commitments being implemented by member companies in the GCC. In addition to a commitment on marketing to children, the other commitments include: providing Nutrition Information to Consumers, including implementing fact-based nutrition labelling, and Promoting Healthy Diets and Lifestyles.
Edited by Shereen Shabnam