June 21st 2016, Dubai was a special day for Longchamp lovers. The world renowned French leather goods and clothing house hosted fashion’s crème de la crème for an intimate Suhoor at RW1 at the luxurious Grosvenor House Hotel.
For the epicure and socialite, Rhodes W1 provided the perfect backdrop for the event – clean white furnishings offset by standout colour, with bursts of fresh green tones, grass-covered walls, glass chandeliers of butterflies trickling from the ceiling. This vision of nature was in perfect harmony with the brands new collection.
VIPs and bloggers arrived at 9pm for a Ramadan Suhoor that combined Middle Eastern dishes with Michelin Star Chef Gary Rhodes’ signature touch. Guests were then given a personal tour of the collection, with members of the brand explaining the essence and inspiration behind each piece. Each guest had their portrait sketched all the while posing for pictures alongside their favourite bag. Press were then treated with Longchamp keep sakes – a beautiful coin tray that came in a variety of colours.
In a predominantly urban world, where technology plays an increasingly important part, nature is needed more than ever. The Autumn 2016 collection designed by Creative Director Sophie Delafontaine is inspired by this paradox. Drawing her inspiration from the animal, vegetal and mineral worlds, she creates a new silhouette, both sensual and warm.
LONGCHAMP’s “Urban Nature” collection is dedicated to a multifaceted woman who combines unexpected and contradictory daily moments. It redesigns a sophisticated yet totally free feminine wardrobe with garments giving each woman a determined and almost feline look. This collection is a tribute to leather as the House’s key signature. This season, LONGCHAMP takes us on an exotic stroll between city and garden, mixing ultra-modernity with the spirit of nature. From Le Pliage Heritage, Le Pliage Heritage Luxe, Paris Premier, Paris Rocks, Penelope Fantaisie and Roseau collections and the vast Shoe range – guests were able to see the level of detail in each unique piece!
The event was a true reflection of Longchamp’s tradition of excellence with each piece of the collection a symbol of French craftsmanship and savoir-faire. Founded in Paris in 1948 by Jean Cassegrain, and still owned and run by the Cassegrain family today, Longchamp’s handbags, luggage and accessories have a worldwide reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections. Longchamp is an international brand that has maintained momentum and energy across the decades. It epitomizes French flair, fresh and inspiring creativity, as well as sharing the lives of women and men across the world who enjoy a touch of luxury every day. Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of Longchamp, which owns more than 300 exclusive boutiques worldwide.