Shereen Shabnam


In the UAE, we naturally love organisations that do CSR and support the local communities. My favourite initiative this Ramadan is the award-winning UAE road safety campaign, A Safe Ramadan, which is returning with an ambitious target to help drivers reduce accidents throughout the Holy Month.


The campaign is by Al Nabooda Automobiles, the exclusive distributor of Porsche, Audi and Volkswagen in Dubai and the Northern Emirates, an organisation that has underlined its commitment to the community by becoming a main sponsor of this year’s cause and partnered with Al Ihsan Charity Association to help distribute half a million light meals at traffic intersections before Maghrib prayers.


Mr K. Rajaram, CEO of Al Nabooda Automobiles, will be joined by staff from the automotive dealer’s 12 locations throughout the UAE in donating their free time to join a host of volunteers in their efforts to connect with drivers.


Known in Arabic as Ramadan Aman, the objective of the campaign is to prevent drivers from speeding during the Ramadan rush hour, when there is an increase in the number of accidents due to lower levels of concentration.


Since its launch in 2012, the effort has distributed more than 645,000 meals in Abu Dhabi, Ajman, Dubai, Fujairah and Sharjah. Last year, 4,000 volunteers worked hard during the campaign to meet a target of an average 17,000 meals distributed per day and a total of 500,000 meals throughout the UAE; new sites added this year are Al Ain city, the Western Region and the Hatta border to Oman.


The light meal boxes contain dates, a piece of cake and water to provide hydration and a light sugar burst to people who have been fasting throughout the day. The overriding objective of the initiative is to reduce excessive speed and accidents on the roads, while educating drivers about being safe during Ramadan.