Not many brands pay attention to the region’s teens and my teen is the first to vouch for this – they seem to be these beings in the middle we tend to overlook so when Teen skincare brand Clean & Clear® decided to boost their engagement with Arab teen girls with a collaboration with the regions leading boy band, The5, I felt it was a good start.
The brand’s collaboration with the region’s #1 boy band The5 is to fan-source lyrics via social media for the band’s new single, ‘SeeTheRealMe.’ One lucky contributor will even be added to the girl-team Clean & Clear® is sending to Writing Camp with the band, to help produce the single itself.
The new initiative mobilizes fans across the region to show off their skills throughout the month on any or all of social platforms: Facebook, Instagram, Twitter, or Tumblr. Fans can send their submissions in any format (video, pictures or written entries) and use the hashtags #SeeTheRealMe and #Write4The5.
The Clean & Clear® girl-team will subsequently be assembled—a squad of four girls who will bring their talent and passion to the Writing Camp, to be held in Dubai this July.
Clean & Clear® began their local #SeeTheRealMe campaign last year to address social challenges particularly plaguing female youth today, elevating real, empowering stories directly from talented, courageous local girls.
The5, the Pan-Arab boy band sensation including members Ahmed Hassan (Egypt), Adel Echbiy (Morocco), Kazem Chamas (Lebanon), and Said Karmouz and Mohamed Bouhezza a.k.a BMD (Algeria), are thrilled to partner with Clean & Clear® to deliver such a rewarding and enriching experience for their millions of fans.
The5 will collaborate directly with their and Clean & Clear®’s mutual fan base. The campaign will culminate with the summertime release of the single #SeeTheRealMe and the official music video, both to be created during July’s Writing Camp.
To join Clean & Clear® and The5’s #SeeTheRealMe journey, follow them on their social platforms.