Seiko Watches recently inaugurated its first-ever exclusive boutique in Saudi Arabia’s Eastern Province, when Al-Hussaini & Al-Yahya Investment Group, the exclusive Seiko distributor in the Kingdom, opened the bespoke outlet in the prestigious Al Rashid Mall in Al Khobar.


The move is part of the brand’s overall strategic expansion plan that involves bringing Seiko’s watch collections closer to the large number of watch and fashion aficionados in the country. The opening of the new boutique is a continuation of the excellent partnership between Al-Hussaini & Al-Yahya Investment Group on one hand and Seiko Watch Corporation on the other in the local market, which stretches back over five decades of cooperation.


The inauguration was attended by Shunji Tanaka, Senior Vice President, Seiko Watch Corporation, Sheikh Abdul Rahman Othman Al-Hussaini, Vice Chairman of Al-Hussaini & Al-Yahya Investment Group and Muhammed Saleh Hasan Eid, Executive President of the group.


Speaking at the inauguration, Othman Al-Hussaini, Vice President of Sales and Marketing at Al-Hussaini & Al-Yahya Investment Group said: “We are glad to operate in the Eastern Province after a long wait, and are grateful to the great trust of our customers who adore the Japanese brilliance and technical expertise in this sector.


“The boutique will showcase two of Seiko’s most elegant and technically accomplished collections; namely, Grand Seiko and Seiko Astron. They include very attractive watches, each of which is considered an innovative masterpiece for sophisticated tastes,” he added.


Al-Hussaini & Al-Yahya Investment Group is part of the Al-Hussaini & Al-Yahya Group of Companies that was established in 1950. It is well known for its pioneering spirit and deep-rooted legacy in the luxury watch industry across the Kingdom for over half a century.


The exclusive Seiko boutique will be the latest edition to a global network of 68 existing boutiques and will house some specific models that will not be available at any other store in the country.