Jaguar Celebrates ‘The Art of Performance’ Through New Strategic Partnership with Yas Marina Circuit

Award Winning Jaguar F-TYPE S Coupé now available to experience on-track as part of Yas Marina Circuit’s extensive DriveYAS experience days


British luxury performance brand Jaguar is celebrating ‘The Art of Performance’ with the announcement of a new strategic partnership with the world famous Yas Marina Circuit in Abu Dhabi, UAE to offer car enthusiasts a unique and thrilling Jaguar Experience. The collaboration, the first of its kind for Jaguar in the MENA region, will bring four of Jaguar’s stunning F-TYPE S Coupés, to one of the most artistic, adrenaline fused and performance-driven tracks in the world, Yas Marina Circuit.


Whether they choose to be passengers or pilots, the Jaguar Experience will offer guests the chance to experience the sophisticated track that plays host to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX in Jaguar’s powerful, agile, and utterly distinctive sports car, the award-winning Jaguar F-TYPE S Coupé.


The experience will be available from 2nd June 2016 as part of the wide array of choice available at the Circuit’s DriveYAS programme days, with the driver experience priced at AED 1,300 and the passenger experience costing AED500. The Jaguar Experience is suitable for all driving levels and takes place in a controlled and safe environment, under the supervision of track professionals.


Commenting on the partnership, Chris Wilde, Brand Director at Jaguar Land Rover MENA said: “Jaguar offers performance cars with revered design, feel and emotion like no other: responsive performance that sets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. The award winning Jaguar F-TYPE S Coupé is engineered for high performance and responsive handling to deliver an exhilaratingly instinctive driving experience, and we are proud to be able to share this with Yas Marina Circuit’s visitors”.


Al Tareq Al Ameri, CEO of Yas Marina Circuit, said: “We are delighted to announce this prestigious partnership with Jaguar – and look forward to a long future of collaboration. This alliance means that visitors to the Circuit now have even more choice of premium driver and passenger experiences. The performance and power of the Jaguar F-TYPE is a perfect match for our world-class, iconic Formula 1® circuit and we are sure that this unique new experience will be very popular. We look forward to welcoming guests to experience our most exciting new additions to the Yas Racing School fleet.”


With compelling performance and beguiling design, the Jaguar F-TYPE S Coupé adds a V6 Supercharged 380 PS engine to a broader range of sophisticated driving technologies, taking the driver from 0-100 km/h in 5.5 seconds, and on to a top speed limited at 275 km/h, delivering a refined, smooth performance.


The Jaguar Experience at Yas Marina Circuit is available from 2nd June 2016, with bookings available via


Please note that during Ramadan, DriveYAS will be operating on Thursday and Saturdays only between the hours of 8pm and midnight.