Nissan, the Official Global Automotive Sponsor of the UEFA Champions League, brings a unique virtual reality driving experience to fans at this year’s Final in Milan, in partnership with fellow sponsor PlayStation.
In the Fan Festival site at Piazza Castello, Nissan created an immersive and exciting virtual reality experience for football fans, allowing them to experience the thrill of driving the new 2017 Nissan GT-R through the streets of Milan. Fans at the festival also experienced this on PlayStation®VR (PS VR) , the upcoming new virtual reality system launching in October 2016 that takes the PlayStation®4 (PS4™) system to the next level of immersion.
Seven PlayStation®VR headsets were available for football fans to experience an exhilarating passenger ride through the surrounding streets of Milan, followed by a detour around the famous Autodromo Nazionale Monza racetrack culminating with the arrival at the iconic San Siro stadium – the setting for this year’s UEFA Champions League Final.
And there was also the opportunity to experience the thrill of being a Center Circle Carrier, the unique opportunity offered to football fans by Nissan to carry the iconic black and white UEFA flag onto the pitch before kick-off in all UEFA Champions League matches. Fans could hear the roar of the crowd as they walk out of the tunnel in this CCC 360 virtual reality footage captured at Manchester City’s Etihad stadium, ahead of their Quarter-Final match against Paris-Saint Germain.
Jean-Pierre Diernaz Vice President, Marketing – Nissan Europe said:
“The UEFA Champions League Final in Milan marked the climax of a really exciting and progressive second season as Official Global Automotive Sponsor of the UEFA Champions League. Throughout this season we have made sure excitement has been at the heart of everything we have done for football fans. From our Nissan ambassadors surprising fans on the street, to fans walking out to wave the iconic black and white UEFA flag on the San Siro pitch, Nissan has strived to ensure fans have experienced exciting moments that they will never forget.
“The programme culminated in Milan, with two of the most exciting teams in world football going head to head. We reached the climax of our second season as UEFA partner, but it marks the start of our ambition to explore excitement further, whether that’s through the effects of our cars or through our other partnerships in the world of sport. Watch this space.”