Lifestyle

Introduces Mia FIT Its First-Ever Compact Sonic Cleansing Device for Women

Upgrade Your Outdated Skin Cleansing Routine with a New Clarisonic Device That Provides the Gift of Healthy-Looking Skin into the Palm of Your Hand

 

Clarisonic®, the creator of the #1 bestselling skin cleansing device in the US*, today introduces Mia FIT –its most compact and versatile device yet. This new device provides a gentle and effective cleanse wherever your life takes you – the gym, the airplane, work or home. Cleansing with Mia FIT only takes 60 seconds and the result is skin that that looks and feels amazing. The Mia FIT has the power of a full-sized Clarisonic device in a new design that is half the size– delivering a gentle on-the-go cleanse that is 6X better than using hands alone*.

 

Clarisonic Mia FIT is specifically engineered for women who need a skincare routine that easily fits their busy lives. This travel-friendly design is comfortable to hold and is small enough to stash in a gym bag, carry-on or bathroom drawer. Like Alpha Fit, Clarisonic’s first-ever men’s device, Mia FIT features both a new shape and two streamlined settings to target every cleansing need. Setting 1 provides a 60 second delicate cleanse for everyday impurities, and Setting 2 provides a 80 second power cleanse, perfect for after workouts or for long-wear makeup removal. The Mia FIT also comes in three beautiful shades – pink, blue and white.

 

In a consumer study*after four weeks of using a Mia FIT daily regimen:
• 96% report having softer, smoother and more refreshed feeling skin.
• 100% claim the regimen effectively removes impurities from the skin.
• 94% claim their skin looks more radiant.
• 100% agree their skin feels deeply cleansed after use.

 

Despite millions of passionate Clarisonic device owners, sonic cleansing is still an investment that many Americans haven’t made yet. An online survey conducted by Harris Poll* found that 52% of US adults still use their hands to cleanse their face. The study also found that over half of women agree that great skin is more important than a great body, and 89% of women agree that they feel more confident when their skin is clear and youthful looking.

 

“People embrace the latest innovations in every aspect of their life – so why not think twice about what you’re using to cleanse your skin?” said Dr. Robb Akridge, co-founder and global president of Clarisonic. “Wash cloths and hands have been used to cleanse skin for generations because people still believe that these outdated routines deliver great results. Every Clarisonic device, including our new Mia FIT, provides a better, more effective way to have clean, soft and healthy-looking skin.”

 

The new Mia FIT also features the Radiance Brush Head with smooth, soft bristles that delivers a luxurious and effective cleansing experience. This unique and patented brush head is velvety-soft and helps to improve skin texture. Every Mia FIT sold also includes the Skin Illuminating Cleanser that is formulated with Licorice Root extract, Peppermint Leaf extract and Ginko Biloba Leaf extract to provide a more radiant complexion.

 

Mia FIT retails for AED850 and will be available in Sephora stores on June 20th 2016.

 

About Clarisonic
Clarisonic invented sonic skin cleansing in 2004 and today has sold over 10 million of its patented – and much loved – devices that help to reveal younger-looking skin. Available in more than 50 countries around the world, Clarisonic’s mission is to beautifully transform skin and it does that by cleansing skin 6X better than hands alone. Gentle enough for twice-a-day use, Clarisonic devices are the #1 most recommended by US dermatologists. Clarisonic’s award-winning devices are distributed through dermatologists, cosmetic surgeons, spas, prestige retailers and online at Clarisonic.com. Clarisonic is headquartered in Redmond, Washington, USA and is part of the L’Oreal Group.

 

*Based on 2014 NPD Prestige Sales.

 

*Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Clarisonic from August 4-6, 2015 among 2,016 adults ages 18 and older, among which 1,089 are women, 927 are men, 667 are men who have facial hair, and 260 are men who do not have facial hair. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Erin Banks at Alison Broad Public Relations at 212.230.1800 or erin@alisonbrodpr.com.

 

*Self-assessment of 50 women after four weeks of using Mia FIT with the Radiance brush head and skin illuminating cleanser.

 

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