Lifestyle

Introducing New Elizabeth Arden Grand Entrance Mascara

The next innovation in dramatic lash transformation is here… introducing new Elizabeth Arden Grand Entrance Mascara. This triple effect mascara with precision brush technology is specially designed to instantly deliver an 80% increase in lash length and volume and a 162% increase in curl for luxe, lush lashes that are sure to make a grand entrance wherever you go.

 

Elizabeth Arden Grand Entrance Mascara’s glossy, long-wear and water-resistant formula effortlessly coats lashes to separate, extend and intensify their appearance. The result? All-day lift and curl that won’t flake, smudge or dry out. This multi-benefit mascara boasts an emollient rich and vitamin fortified formula that conditions, treats and protects lashes. Its advanced, peptide-based Lash Building Complex instantly creates high-definition volume and lift for a false lash effect.

 

Grand Entrance Mascara amplifies lashes with every stroke. Featuring a distinctive, 3-in-1 triangular brush technology, it creates customized and dramatic lash effects. Its ergonomic curved reservoir precisely transfers the perfect amount of product onto lashes for outrageous body without clumping.
Three rows of alternating wedge-shaped discs and conical bristles grab every lash to extend and separate with ultra high-definition while the unique push-up tip lifts and curls for an instant false-lash effect.

 

Revolutionary Results. Immediate Transformation
• 162% increase in curl*
• 100% of women felt that their lashes appeared longer and amplified+
• 96% of women felt that their lashes appeared defined with a dramatic effect*
• 93% of women felt that their lashes were instantly lifted*

 

Key Ingredients:
• Lash Building Complex—A vitamin fortified peptide complex that locks onto lashes like a magnet for volume and lift.
• Olive Esters—An emollient-rich extract that coats and separates individual lashes, helping to condition, treat, and protect lashes for clump- and flake-free definition.
• Rice Bran Esters—A vitamin B complex and essential fatty acid-rich extract that helps to condition lashes for an overall healthier and plumper appearance.
• Carnauba Esters—A moisturizing extract that helps to support the appearance of longer lashes.

 

Shades: Stunning Black, Stunning Brown
Grand Entrance Mascara, .3 oz./8.5ml

 

ALWAYS MAKE AN ENTRANCE
Captivate at first lash.

 

A spectacular lash technology sets the stage for triple-action performance. From the first stroke, increase volume, length and curl by 80% with our innovative precision brush.*

 

3-step brush application:

1. CRADLE TO VOLUMISE
Use the curved side of the brush “cradling” lashes. Start at the base and swipe in an upward motion 3 times to create volume.

 

2. FLIP TO LIFT
Rotate your brush so that it looks like an upside down “U”. Apply mascara to lashes in 3-5 strokes to create lift.

 

3. PUSH UP TO LENGTHEN
Use the straight side of the brush to apply mascara in 3 to 4 strokes to separate and lengthen. Use the brush tip to push up and define lashes.

 

FOR LOWER LASHES: Use the straight side of the brush at the base of the lashes and gently sweep downward. For added intensity, repeat all steps.

 

*Based on an instrumental analysis and subject self-assessment of 31 women aged 19-45 in a US clinical study.
©2016 Elizabeth Arden, Inc.