Viva La Juicy Rosé

Raise your glass and make a toast! Viva La Juicy announces the launch of a new, sparkling scent, Viva La Juicy Rosé. Juicy girls always want more, and Viva La Juicy continues to provide a scent for any – and every – occasion.


Viva La Juicy Rosé highlights the success of the Viva La Juicy portfolio by showcasing the scent’s playful side. The Rosé girl is the queen of light-hearted fun. She sees the world through rosé colored glasses and celebrates in the most surprising of places. With one spritz, the Juicy Couture girl can #RoseEveryday and escape to a whimsical garden oasis where she is showered with glittering sunshine and pink bubbles. Just like its muse, Viva La Juicy Rosé spontaneously transforms an ordinary day into an unforgettable, vivacious party.


Since the 2008 launch of Viva La Juicy, the iconic scent has given rise to a number of unforgettable sister scents –Viva La Juicy Noir, the perfect scent for a night out and the over-the-top decadent scent, Viva La Juicy Gold Couture.


The Fragrance

Inspired by the Viva girl’s free spirit and exuberance, Viva La Juicy Rosé offers a fresh twist on the classic scent. A springtime toast to the forever bubbly Viva girl, Viva La Juicy Rosé is an irresistible bouquet of honey-like pink blossoms, which pops with fizzy citrus perfection and is kissed by the glow of amber. The scent perfectly captures the Viva La Juicy Rosé muse’s sparkling personality and vibrant world.


“The fragrance is like a burst of femininity. Like the tiny bubbles in champagne, it is an elegant celebration.”


– Honorine Blanc, Perfumer



The scent opens with the fresh fruity notes of Italian Mandarin and William Pear, intertwining with soft, dewy Jasmine Petals.


At the heart, Rose Centifolia blooms into a honey-like floralcy next to White Peony and Jasmine Sambac, the ultimate bouquet for a lavish daytime garden party.


Accented with decadent Ambrox, sensual Orris Absolu and warm Benzoin, the fragrance leaves the Viva Rosé girl with an air of mischievous sophistication.


The Advertisement
Playing the part of the Viva La Juicy Rosé muse is international beauty icon and supermodel Candice Swanepoel. She perfectly embodies this vibrant girl who celebrates life. With her ability to spontaneously transform an ordinary day into an unforgettable, fabulous occasion, the campaign captures Candice’s playful energy, while incorporating her feminine and glamorous presence. She is the epitome of the Rosé girl with her sparkling personality and charming spirit, encouraging everyone to live life to the fullest.


The Design
Viva La Juicy Rosé transforms the ordinary with a pop of unexpected glam. Housed in the iconic Viva La Juicy-style bottle, this eye-catching design shimmers with an ombré effect, fading from splashy pink to radiant gold, differentiating Viva La Juicy Rosé from the Viva La Juicy collection. The rose-gold champagne bottle charm and translucent pink bow hint at the effervescent, celebratory fragrance inside.