The ‘RIO 2’ movie premiere brought to life across the UAE
Majid Al Futtaim announced a partnership with film industry giant, Twentieth Century Fox and Empire International, that will see the magic of the movies brought to life like never before. The first event stemming from this first of its kind collaboration surrounded the UAE-wide release of ‘RIO 2’ at VOX Cinemas, where Majid Al Futtaim’s shopping malls hosted a unique and exciting program of family entertainment.
Early discussions are already under way for Majid Al Futtaim to showcase Twentieth Century Fox’s upcoming releases, in addition to staging similar campaigns to regional markets including Oman, where VOX Cinemas is set to make its debut at Muscat City Centre and Qurum City Centre this summer.
“Majid Al Futtaim’s collaboration with Twentieth Century Fox was a strategic opportunity to engage with the international entertainment and film industry,” said Fuad Mansoor Sharaf, Senior Director of the Property Management, Shopping Malls for Majid Al Futtaim – Properties. “This partnership will extend to regional markets in which we operate, further demonstrating Majid Al Futtaim’s leadership in providing unique and memorable experiences for all our guests.”