SALSA Jeans launches its brand new DIVA collection amidst a sunset cocktail party in Dubai

Prominent Portuguese denim brand, SALSA Jeans, recently held an exciting event to launch its latest line of jeans in Dubai. Titled DIVA, the latest collection furthers the fashionable brand’s commitment to innovation in fashion and was officially launched on the 20th of April at the Mina Gardens at the Westin Mina Seyahi. The sunset cocktail party was attended by select media and renowned bloggers from the city who discovered the striking DIVA in an intimate setting.


Since Salsa made history in the world of denim with the Push Up Wonder in 2008, the brand has strived to meet all the market needs by creating innovative products. DIVA by SALSA jeans have been designed so as to produce a slimming corset effect, improve body posture and alignment due to its internal panel made with Emana® fiber to help smooth the skin and reduce imperfections. DIVA by SALSA Jeans are the combination of three effects in just one pair of jeans: a slimming corset effect through a high-waisted belt that softly pushes in tummy and hips – the vertical stitching along with the heart-shaped rounded pocket creates the perfect feminine sculpting effect; the improvement of body alignment and posture, with an adjustable waist obtained with a back elastic and zipper to ensure comfort and the perfect fit; a waistline reduction effect resulting from a state of the art technology internal panel, developed with a special texture, associated with Emana®, that absorbs body heat and sends it back to the body to stimulate blood flow, to help smooth the skin and reduce the imperfections with prolonged use.


Offering an extensive collection of jeans for both men and women with some revolutionizing the denim industry, SALSA has made an unparalleled mark across Europe, Africa and the Middle East. With the brand’s latest, you can rest assured that you will look, walk and be a total DIVA.