The most important meal of the weekend has finally found a home at Novikov this month


From the maverick mind that brought Mayfair’s duck salad and lobster tacos comes this all-new Pan-Asian brunch, launching in Dubai in May. Novikov, the contemporary Pan-Asian restaurant located in the Sheraton Grand hotel on Sheikh Zayed Road, will introduce a world-class selection of hybrid dishes accompanied with ambient sounds of favorite cover tunes to be enjoyed with friends and family. So dear Bruncher, grab a plate and be ready to sample the weekend’s saving grace with the lively brunch offer that is set to satisfy every craving in the book.


As one would imagine from Novikov, the 13,000 square foot restaurant and lounge will be transformed into an eye-catching Pan-Asian inspired market with eight different live cooking stations, showcasing Novikov’s flair and love of unusual food experiences. Alongside the opulent fresh market, showcasing seasonal and locally sourced produce, Novikov will spoil guests with a wide array of interactive food stations, preparing food to order, including a delicate dim sum, authentic sushi counter and lavish dessert and waffle corner, complimented with two pop-up bars serving hand-crafted beverages..


Novikov’s commitment to sourcing the highest quality and freshest ingredients is evident in its exceptional selection of a la carte signature dishes and special brunch additions, offered alongside the food stations. Diners can explore a menu full of Pan Asian delights, including Novikov Tacos, with a choice of salmon, duck, beef, or vegetarian, and steamed chicken coriander or vegetarian buns. Entrees feature some of Novikov’s most popular dishes including Black Cod, Malaysian Soft Shell Crab, French Baby Chicken and Donburi Rice Teriyaki. No brunch is complete without eggs, and Novikov has some exciting variants on this staple to surprise and delight diners.


Guests can pick between one of three packages, starting from AED 370 per head, including The Pei Mei that includes freshly made Novikov Detoxers and soft drinks, The Gogo Yubara, offering house spirits, beer and a sommelier’s selection of wine, or the opulent O-Ren Ishii champagne package. Kids under 12 can enjoy their own selection, whilst little ones under three eat for free.


Novikov’s interactive brunch will artfully combine Pan-Asian influenced family style dining for all ages, glamorous surroundings and the best in live entertainment every Friday from 12pm – 4pm, inspiring social interactions and memorable dining moments late into the afternoon. The Novikov brunch is a gastronomic panache crowd pleaser that will be the highlight of any weekend – Happy Brunching!


For reservations, call +971 04 38 888 744 or email:


Novikov: Brunch Packages
Pei Mei, AED 370 per head
Includes soft drinks and Novikov Detoxers
Gugo Yubara, AED 490 per head
Includes house spirits, sommelier selections of wines and beers
O-Ren Ishii, AED 545 per head
Includes Champagne, house spirits, sommelier selection of wines and beers