Gordon Merchant, the founder of Billabong, built the brand on a foundation of “inspiring youth”. And four decades on, the brand continues to champion that spirit through everything it does: from community-growing events (think Taj’s Small Fries, Occy Grom Comp, and the Parko Grom Stomp), self-development programmes for our young ones (affectionately termed Billabong Bloodlines), the production of aspiration content through our social channels, all the way thru to collections made especially for the grommets (that’s the surf term for kids aged 16 and below)!


Billabong’s latest 2016 collection for the groms, much like the assortment for our more mature audience, our kid’s range keeps true to the brand’s iconic surf heritage with our classic, laid-back aesthetic to ensure that even the smallest surfers hit the waves in style. The collection is available for kids aged 0 to 16, and comes in a myriad of electric prints, vibrant shades and/or vintage hues, combined with those all-important kid- (and parent!) friendly details: non-irritating overlocked seams, safe zippered pockets, quick- dry fabrics and water-repelling technology to guard against rashes and chafing. Built to withstand even the toughest wear and tear, our performance fabrics and quality construction ensures the fun never stops, on or off the beach.


The collection retails from AED 95 – AED 295, currently available in all Billabong stores across the Middle East includes boardshorts, swimwear, tees, sweatshirts, singlets, and a full assortment of accessories.