Reaffirming its commitment to strengthening position in the value added Dairy Segment, Agthia has introduced two new exciting flavours, Apple Pie and Blueberry Crumble, to its premium indulgent range of dairy products, Yoplait Delight.
Yoplait Delight was introduced in the market in Q1’15, in unique, tantalizing dessert-like flavours such as Lemon Cheesecake, Coconut Biscuit and Caramel Cream. The Delight range provides a richer sensory experience than any other dairy product in the market.
“The Delight range, which was well-received by consumers across the UAE, significantly contributed to the brand’s 13% growth in 2015 within the value added dairy products segment. Our decision to extend this range is a clear reflection of increasingly evolving consumer preferences for new taste sensations and flavours,” says Mr. Fasahat Beg, Executive Vice President of Agthia’s Consumer Business Division.
Yoghurt is a very important food category with a wide scope for growth; and Agthia believes that the introduction of new consumer relevant products, coupled with new iterations of traditional formats, are the key to capturing more business. This also shows Agthia’s commitment towards its long-term brand vision of becoming a market leader in the value added dairy segment.
“The UAE and GCC yoghurt market is showing consistent growth in the value added dairy segment and it is set to continue into the future. We believe that our value added, high quality range of products will bring new consumers into the market and will help drive category growth. The unrivalled quality of our Yoplait products and our state-of-the-art manufacturing facilities will ensure our locally produced line meets international standards,” added Beg.
Yoplait continues to enhance its product range with careful consideration of consumer’s tastes and preferences. Produced fresh in UAE at a state-of-the-art facility, Yoplait is available across all seven emirates of UAE.