Lifestyle

ck one summer 2016

escaping reality.
craving adventure.
stopping at nothing – there are no rules in the jungle.
ck one summer

 

ck one summer

 

rebellious. carefree. exhilarating.

 

ck one summer is a wet, refreshing and rebellious adventure. lime mojito and juicy guava open to a wilderness of lush vibrant greens dripping with exotic freshness and cool cedarwood at the dry down. a fragrance for both men and women, inspired by the limitless jungle.

 

fragrance: fresh citrus fruity

 

top: green apple, lime mojito, green ginger
mid: guava, tiare tahiti, juniper
dry: coconut milk, cedarwood, tree moss

 

the line up includes:
eau de toilette spray 3.4oz/100ml

 

ck one summer 2016 regional price list: AED205, SR 210, KD 16.20, BD 21, QR 209, OR 21.500, Leb USB 56, JD 41.50, Egy USD 61

 

packaging

the iconic ck one summer bottle captures the lush exotic beauty of nature – the back of the glass bottle is textured with raised palm leaves that create the illusion of looking deep into the jungle. the glass bottle glistens in vibrant greens and blues as the bright white ck one summer logo pops forward against the vivid palms.

 

advertising
the ck one summer fragrance advertising campaign takes you deep in the jungle, secluded by palm trees and lush tropical foliage, which becomes the backdrop for the glistening bottle and wild summer fun.

 

ck one summer advertising specs

 

creative agency: crk advertising
creative director: raymond meier
director/photographer: raymond meier

 

ck one summer will be available regionally beginning May 2016.