The Italian brand lands in Dubai and aims to continue its expansion in the Middle East
Stefanel has announced the opening of its first mono-brand store at one of the largest shopping destinations in the world, The Dubai Mall. Located in the heart of the prestigious Downtown Dubai, the mall attracts an average of 80 million visitors a year, and it has been selected by Stefanel as a strategic location for brand development in the region. The new store features commercial area of 150 sq. m. with two windows arranged on a single floor, dedicated to Stefanel womenswear and accessories.
The Middle East will take an increasing importance for Stefanel. The Italian brand is planning to create a capsule collection dedicated to the local market and is developing an opening plan in the area that includes a second opening in the UAE — Abu Dhabi — and entry into neighbouring countries with high potential such as Kuwait and Iran. Stefanel has been present in the Middle East since 2014 when the brand opened two stores in Saudi Arabia in Al Khobar and Riyadh, with a total retail area of 210 square meters. With the opening of the Dubai Mall, the flagship stores in the area go up to three, a number expected to double within 2017.
The opening of the Dubai store is in partnership with Paris Gallery Group of Companies, a company specialized in the retail and distribution of luxury brands and franchising of high-end fashion brands in the Middle East.