The lavish cocktail party was hosted by celebrity presenter Shereen Mitwalli
A selection of bloggers and press from top tier lifestyle magazines were invited to Al Qasr Hotel’s hidden hotspot The Sunset Lounge on March 16th. The occasion? To celebrate the unveiling of TUMI’s newest Spring 2016 collection.
TUMI travels to the exotic Mediterranean this season, a region with a tradition steeped in artisanry and refined architecture. The bustling and beautiful central highway of transport inspired an assortment of travel and lifestyle accessories for the Global Citizen, with a rich seasonal color palette including Moroccan Blue, Cayenne, Stone and Gold. Evoking the old world charm of the Mediterranean, these energetic colors are injected throughout the various Spring collections (including the Tahoe, Arrive, Harisson, Alpha Bravo, Voyageur, Noho and Tegra Lite).
The intimate celebration was held on the spacious rooftop of Al Qasr Hotel offering the perfect setting for guests to enjoy the great views of the Arabian Gulf and iconic Burj Al Arab. Despite the rain playing peekaboo, guests mingled and indulged in cocktails and light bites while listening to lounge music (not to mention stopping to pose with the umbrellas on hand!). Pouring into the room, each guest was greeted by the hostess handing out TUMI raffle tickets and card holders. Guests excitedly entered the raffle draw and were given the chance to monogram the card cases by a crafty TUMI technician on site.
By 6pm, Shereen Mitwalli presented the new collection via mini catwalk show. Media were able to have an exclusive look at the pieces which embody the meticulous craftsmanship, technical innovation and functional superiority that TUMI is renowned for. It was a collective Havas effort, with the 8 models dressed head to toe in Parisian label Eden Park – the unbeatable label in the sports chic universe. The models were also primped to perfection, having had their makeup done by the Middle East’s leading beauty retailer, Wojooh.
Post show, Shereen encouraged guests to learn about TUMI’s Art of Packing, in an activity called ‘Perfecting the Pack’. Using items from leading English menswear brand Hackett, guests were given smart solutions for tress free travel. Tips included how to separate items based on colour and occasion, and how to prevent wrinkling – all the essentials for business and leisure travel!
To end the soiree, Shereen energized the crowd announcing the TUMI raffle prize winners; much to the excitement of the guests. Winners walked away with a range of prizes from a TUMI Alpha Bravo Backpack, to an Arrive Owen Crossbody, with the grand prize being the Tegra International Carry On. No guest left empty handed though –all leaving with special TUMI goody bags!