French photographer, Fanny Latour-Lambert portrays the brand’s new trends on ‘Downtown’, a new Editorial.
Influences from the 1990s, delicate textures and ethnic prints for women; relaxed fittings, comfortable materials and street culture vocation for men. Pull&Bear’s new collections are captured in ‘Downtown’, a new editorial shot by the young French photographer Fanny Latour-Lambert. Models Anastasia Ivanova, Florence Kosky, Staz Lindes, Arthur Goose and Nicola Wincenc traveled to downtown Los Angeles for the introduction of the brand’s latest designs.
Women’s proposals draw inspiration from the 1990s aesthetics, which translates into minimal designs, asymmetric silhouettes and irregular cut-outs. The main collections introduce a very feminine grunge style, featuring lace textures and cream tones, while leaving room for contemporary designs with lively colours and details such as Swiss embroidery. Tribal ethnic trends make their appearance as one of the season’s star motifs. So do tie-dye prints and elaborate garments with ribbons, overlays and other features. As for the color palette, red, orange, tangerine and pastel tones prevail.
Designs for men cover two main lines. The first one proposes an avant-garde spirit by collecting inspiration from desert and military atmospheres through colours such as black, green, sand and ochre. The second range is a reinterpretation of classic, casual-spirited formats in comfy fabrics such as wool and cotton.