Its new fitness collection inspired by the Olympic games and oriental culture.


Along with the new single “Bonzo” by Najwa Nimro and Carlos Jean, Oysho uses a video with a clear Asian inspiration and electronic emphasis to present a collection that’s full of strength and character, in contrast to the subtle, very meticulous sound of this hit.


The campaign’s presentation video, made in collaboration with the artist Ernesto Artillo, focuses on strength and character seen in the form of two fighting women, transporting the viewer to a virtual, kaleidoscopic reality.