Samra Jewellery collaborates with actress and TV Presenter Mrs. Roaa Al Sabban to design a bracelet exclusively for the Gold & Jewellery Theme of the 21st edition of Dubai Shopping Festival. The bracelet is available during DSF 2016 in Samra Jewellery boutique in Mall of the Emirates only.
This creative collaboration between the fashion influencer and one of the leading jewellery brands of the region started earlier, when Mrs. Roaa Al Sabban visited the Samra headquarters to design a bracelet to compliment her style. The craftsmanship of this simple yet elegant18kt gold bracelet with diamonds and mother of pearl was so exquisite, that celebrity came up with an idea of producing a limited edition of this beautiful creation and surprise her fans during the upcoming Dubai Shopping Festival.
The bracelet’s DSF 2016 edition was launched exclusively in Samra boutique in Mall the Emirates on January 8th. One of the highlights of the launch was a Meet-and-Greet event in Samra boutique on January 14th, where Mrs. Roaa Al Sabban welcomed all her fans to join the occasion.
DUBAI SHOPPING FESTIVAL: The festival, which was launched in 1996, is the brainchild of His Highness, Sheikh Mohammed bin Rashid Al Maktoum, Vice President & Prime Minister of UAE and Ruler of Dubai, based on his vision to transform Dubai into a modern city, and a major trading and shopping hub of the region. The 21st edition of the Dubai Shopping Festival is back in 2016 with a new look that will highlight DSF as the world’s best shopping experience. The festival has been rewarding and entertaining visitors from all over the world, offering them a unique opportunity to enjoy 32 days of celebration. Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (DTCM), the DSF will be celebrated from 1st January to 1st February 2016 under the tagline “Unwrap the Exceptional”.
ROAA AL SABBAN: Roaa Al Sabban the Informative and media star in UAE began her career 2007 as TV program host. She holds a Bachelor of Information and Public Relations and a Master of Science in diplomacy. She has been hosting many successful programs such as “Arab artist” with Mohammed Abdu, “Technomedia”, Dubai International Film Festival live, Fawazeer 30 Nights, Taratata and others. She won in 2015 the best UAE artist. She participated in numerous TV drama series such as What’s up academy, Theeb Saraya Sabaya 4 and others.
SAMRA GROUP: was established in 1941, and celebrates 3 generations of Jewelers. Samra Group employs in total 650 FTE which makes it one of the leading jewellery groups in the Gulf region. The company is preceded by the family’s long reputation in jewelry and high jewelry. Its creative team has been a trend-setter in jewelry design for nearly 3 decades and its collections are distributed in more than 40 countries via fairs in Basel World, Vicenza Oro, Hong Kong IJF and Jewelry Arabia. Through Samra’s constant deliverance in quality and superior customer service – trust and confidence has been earned by their clients. Samra imposes the strictest quality control measures to ensure that each jewel holds its flawless craftsmanship.