Irresistibly of-the-moment. Effortlessly sophisticated. Thoroughly Giuseppe Zanotti Design. The Spring Summer 2016 advertising campaign—lensed by Mario Sorrenti and featuring models Grace Hartzel and Kaleb Ressler—is a strong, vibrant new statement for the Italian luxury brand.
Channeling the raw energy of the city along with the contemporary sensuality of the Spring Summer collection, the dynamic portfolio simultaneously captures and celebrates the modern rebel.
“I wanted the campaign to feel almost cinematic in its intensity and emotion,” says Giuseppe Zanotti. “The images—stark, expressive—articulate a new sense of realism, a new kind of beauty.”
Set on a rooftop with a dream-like cityscape as the background, the unpolished location is the perfect counterpoint to the collection’s bold accessories and embellished leather ready-to-wear. Taking inspiration from the look of filmstrips, the campaign consists of a series of two images, always framed by white. For single page units, the photos are stacked one above the other, while for doubles they appear side by side.
The result? A visceral campaign that delivers an emotional jolt without sacrificing the product. Featured are key pieces from the Spring Summer 2016 collection, including for her, the season’s all-over glitter mid-heel peep-toe sandal in emerald green and for him, a fresh take on the smoking slipper—stripped down to its graphic best.
Two units feature both Grace and Kaleb together, their gaze fixed but elusive. In one she stands strong in dusty suede lace-up booties with studs, while he leans in midnight blue velvet espadrilles with contrast topstitching.
Other images showcase striking cage sandals, studded strappy stilettos and bold red mules for women and sleek leather high-tops for men. Also prominently highlighted, the collection’s mini fringed suede bucket bag as well as signature ready-to-wear pieces, including the season’s python-printed metallic silver leather jacket and leather moto pants.
“The new collection is decidedly modern and as such it really called for an innovative approach,” says Zanotti. “The images reflect the kinetic energy of today’s rule-breakers and tastemakers.”
The Spring Summer 2016 campaign will break in the February issues of international fashion titles, including Vogue, GQ and W among others.