(25th NOVEMBER 2015) Over 500 International and regional VIP’s came together to celebrate the arrival of the London based ‘beauty at your door’ concept to Dubai in absolute style at the Grosvenor House on Wednesday, 25th November 2015. Guests made up of women in business, entrepreneurs, senior executives, socialites, bloggers and media came together to mark the occasion including Ambassador for the brand, Shereen Mitwalli, Iranian Singer/Actor Andy Madadian, and beauty icon Mariam Rodd.
The 007-themed launch saw many guests flying in to mark the occasion including, International illusionist Marc Dosetti flown from France to wow the crowd. Celebrity Stylist & Redken Ambassador, Tony Wood flown from the UK performing live hair demonstrations from the catwalk. Adding to the talented line up was the striking vocals of Lalya Khodjasteh, singing 007 classics making the night magical.
Blow Out & Go – was founded by Power couple – Paria Ghorashi and Ali Rafi shortly after the birth of their first child, when they were quick to realize that there were not enough hours in the day for a working woman to do it all.
For the past two decades Paria has been a leading figure in the European fashion industry. Responsible for the launch of several high profile fashion brands across the Scandinavian market and the further introduction of these brands to the MENA region.
Ali is the CEO of Tune Group Middle East, responsible for the South East Asian conglomerate, representing Malaysian Entrepreneur and Founder of Air Asia, Tony Fernandes in the MENA region.
“My husband and I are very excited about the Dubai launch for Blowout&Go. As a full time mother and career woman, I often struggled to find the time to visit the hair salon especially immediately after the birth. I created the concept of Blowout&Go to specifically help women, so that they could look and feel good without having the inconvenience of visiting salons, all at an affordable price. I hope that Blowout&Go will help the ladies of Dubai fit their beauty routines into their busy schedules.” Says CEO & Founder Paria Rafi.
Since it’s soft launch in Dubai 6 months ago, Blowout&Go has become a phenomenon, with over 2000 women taking advantage of the ‘beauty at your door’ service.
With a qualified team of over 20 hair and makeup artist servicing the Dubai emirate, women now have the convenience of booking a style agent from the hours of 8am – 10pm, 7 days a week starting from only 150aed for a blow-dry and 300aed for makeup, which can all be done in the comfort of their own home.
Backed by a strong social media presence, Blowout&Go has created a multitude of fans, from brides to businesswomen, all of them falling in love with the easy to order service.
Shereen Mitwalli, International Presenter and Founder of The Female Network – (A group for entrepreneurial women) selected as the ambassador for the brand, added:
“Blowout&Go is one of the best services I have come across that was developed specifically for the busy working woman. As a business owner and presenter, I am constantly required to look my best for shoots and high profile engagements, often working on back to back on 10-hour days. The convenience of having a hair and makeup artist come to my home or office to help me get ‘camera ready’ has simplified my life. I am able to fit more into my schedule, as I’m no longer wasting time traveling to and from salons. It has quickly become a service I can no longer live without and I would highly recommend it to other women”.
Professional hair care brand Redken 5th avenue has formed an exclusive partnership with Blowout&Go. With a shared vision of creating superior results they are pushing the boundaries of the professional blow-dry and winning loyal customers with their dedication to perfection.
Khalid Dugmag , the General Manager for premium hair care brand, Redken 5th avenue in the Middle East, is excited about the partnership between the ‘home service beauty’ concept.
“We look forward to the launch of Blowout& go and truly believe that it will develop into a regional success story. We are happy and honored to be the exclusive providers of the products used in Blowout&go.”
International Cosmetic brand, Urban Decay has also signed a partnership agreement showing their full support to the concept.
Blowout&Go’s launch to the UAE region is set to make a bang in the beauty services industry helping women get ready in the comfort of their own home to empower them to achieve more.
Events partners included;
Grosvenor House – Venue partner www.grosvenorhouse-dubai.com
African & Eastern – Beverage partner www.africaneastern.com
The Female Network – Online Media Partner www.thefemalenetwork.com
GHD – Event Tool Partner www.ghdhair.com
Lash Dubai – Exclusive Lash Partner www.lashdubai.com
NeuLash – Hair & Lash Treatment Partner www.neu-cosmetics.com
Rahul Hesan – Dress Sponsor www.rahilhesan.com
Autism Trust Foundation – Blowout&Go supported charity www.atf.uno