November promises to be an exciting month at Garnier, with Kuwaiti actor and director Haya Abdulsalem being appointed the official spokesperson for Skin Naturals in the region, Garnier’s skincare segment.
As the new face of the Garnier brand, Haya Abdulsalem is all about natural beauty, together with a great sense of humour and a fresh, free spirit that perfectly reflects the ethos of the brand. As an actor and director, she not only embodies success and confidence but also conveys a natural, modern and sincere outlook that makes her instantly likeable. This reflects in her 3.7 million followers on Instagram, catapulting her into position as a major influencer in the Arab world, and also making her an excellent choice for the role of Garnier Skin Naturals’ brand ambassador. As such, Haya will be able to encourage consumers to express their unique personality and natural beauty through Garnier.
Roberto Khoury, General Manager of Consumer Products Division and Garnier at L’Oréal Middle East said: “Haya perfectly captures the brand’s personality and values, not just with the kind of healthy, contemporary beauty that she represents but also in her positive outlook and her confidence. So we at Garnier are delighted to welcome her on board, and we look forward to a fruitful and positive partnership with Haya now and in the future.” In her first campaign as the spokesperson for Garnier Skin Naturals, Haya will be working for Garnier’s BB cream, the most iconic and prominent product in the range.
As Haya herself sees it, she and Garnier are a natural fit. She says that her decision to become Garnier’s spokesperson was based on her appreciation for the brand DNA being built around the idea of natural beauty. She also relates to the brand’s values revolving around offering all active men and women the healthy good looks that help them connect with others. Furthermore, Haya embraces individuality, and she believes that Garnier can help women achieve an effortless elegance that is always real, beautiful and confident.