London 18th November 2015
Tonight, Burberry and Claridge’s hosted an event to celebrate the Claridge’s Christmas Tree 2015 designed by the hotel’s long-time friend Christopher Bailey, Burberry Chief Creative and Chief Executive Officer.
Over 300 guests attended the event in the hotel lobby and staircase surrounding the tree, including Christopher Bailey, Lily James, Matt Smith, Alice Eve, Tracey Emin, Sam Rollinson, Charlotte Wiggins, Matilda Lowther, Toby Huntington-Whitely, Jack Guinness, Alex Jennings, Erin O’Connor, Donna Air, David Gandy, Sai Bennett, Ellie Bamber, Neelam Gill, Sophie Kennedy Clarke, Dasha Zhukova, Petra Palumbo, Ronan and Storm Keating and Raya Aribached.
Guests were served Laurent Perrier champagne and British Christmas inspired canapes created by Claridge’s Executive Chef Martyn Nail including Goose Apple sausage rolls, truffled turkey and morel bouche, scotch eggs with chestnut and Christmas pudding ice-creams.
The Claridge’s Christmas Tree has long symbolised the start of the festive season in the capital, drawing visitors and Londoners alike to admire its magnificent design. This marks the first time Claridge’s has had a British designed Christmas Tree.
This year’s Claridge’s Christmas Tree is an innovative and modern contrast to the art deco design of the hotel, exploring the concept of light interaction to celebrate the season in the hotel’s iconic lobby. Drawing inspiration from Burberry’s longstanding heritage of providing protection against the elements, and the brand’s history in pushing
digital boundaries through its physical experiences, the motion responsive Christmas Tree features almost 100 umbrellas, each finished in bespoke gold and silver metallic fabric. The tree’s 77,000 individual lights will be triggered as guests walk by the tree, sending thousands of twinkling beams into the hotel’s lobby each time someone interacts with it.
Claridge’s and Burberry’s longstanding relationship has been enjoyed by guests of the hotel for years, most famously with the offering of Heritage Trench Coats in all of the hotel’s suites. This festive season, ‘Burberry Bellboys’ will also be on hand to help guests with their Christmas wish lists.