Get ready for Rita Remark: essie’s new Global Lead Educator to visit Dubai for launch of Cashmere Matte Collection

It’s time to welcome essie’s brand new Global Lead Educator, Rita Remark, to Dubai! As a brand that has earned its place in beauty for its plethora of wittily named nail colors and impeccable nail care, Rita Remark’s role as Global Lead Educator is an exciting new step for the future of essie.


Rita brings a wonderful combination of energetic charisma along with an easy, accessible approach. Her polished expertise has earned her a place in the spotlight since 2011, when her early editorial work led her to become essie’s Lead Nail Artist in Toronto. In this role, Rita oversaw the development of the most anticipated and innovative nail designs on the runways at Toronto Fashion Week. From there, it was only upwards and onwards for Rita as she went on to be part of essie’s Global Team for New York Fashion Week, lending her dazzling artistry and ideas to the event. Now, as essie’s Global Lead Educator, with an impressive portfolio as well as a finger on the pulse of the latest trends, she drives professional training on brand launches around the world.


Essie’s Cashmere Matte Collection is a highly anticipated range that has already earned itself a following among style mavens. Its satin-matte finish blends a durable essie polish with a mattifying iridescence for a supersoft effect that is truly one-of-a-kind. It’s a creative alternative to classic gloss finishes for a fashion forward look. Nails take on the appearance of a matte surface with a subtle flash of color for a look that‘s never been seen before. Choose from a breathtaking array of shades that spell sophisticated chic: from the sumptuous mauve of Comfy in Cashmere to the effortlessly elegant neutral pink of Wrap Me Up, from the warm pearly blush of Just Stitched to the deep purple shimmer of Coat Couture as well as two other inviting shades. As with every essie collection, the Cashmere Matte’s inviting colors, satin-matte texture and spellbinding micro-iridescent finish are sure to add a whole new inspiration to your look.


The Cashmere Matte Collection was recently launched at a press event attended by Rita Remark at Dubai’s Belle Femme Hair & Nail Lounge. Belle Femme salon is the first beauty lounge in the Middle East where L’Oréal’s innovative ‘Salon Emotion’ concept is in use in order to transform the salon experience to an emotionally positive and impactful experience for every client.