Speedo’s Sculpture Range uses flattering design to get women swimming more often
Dubai: 9th November 2015:
More than half of women worldwide don’t feel confident in their current swimwear, but have a deep desire to be in the water and to look and feel great while there, according to a study by Speedo, the world’s leading swimwear brand.
Speedo spoke to 1,400 women across the globe when they conducted an IPSOS consumer test in the UK, France and China during the design phase of their Speedo Sculpture collection. The study found that in addition to not feeling their best in their current swimwear, over 63% of women would swim more frequently if they felt more confident in their suits.
In order to get more women into the water and feeling their best, Speedo launched its Speedo Sculpture collection in 2013, which incorporates a new lighter, smoother, softer fabric providing all over shaping, bust support and tummy control. During an international consumer test with over 48 women from around the globe, 9 out of 10 women agreed that Speedo Sculpture provides shaping as comfortable as a second skin.
Every style in the Speedo Sculpture collection has been fitted on real women because
Speedo knows that women come in all different shapes and sizes, whether women are
curvy, athletic, big on top or larger on the bottom.
The new Aurashine style, for example, features a graduated colour design that nips in the waist while its V-shaped neckline elongates the upper body for a leaner-looking silhouette
The five other styles incorporate visual shaping effects and fabric elements to flatter different body types.
The Speedo Sculpture is available for purchase at all participating Speedo retailers across the Middle East, including Stadium, the sport and active lifestyle retail brand.