Burberry premiered its Festive film tonight with an event hosted by Burberry Chief Creative and Chief Executive Officer Christopher Bailey and Sir Elton John at the brand’s global flagship store, 121 Regent Street, in London. The “Burberry Festive Film” – a 3-minute film which sits at the heart of the brand’s 2015 Festive campaign – pays tribute to the iconic BAFTA-winning British film Billy Elliot, which celebrates its 15th anniversary this year. The film is is based on the much loved opening sequence and features original footage as well as the original soundtrack, ‘Cosmic Dancer’ by T Rex.
Over 500 guests attended the event including a number of the campaign’s all- British cast James Bay, Romeo Beckham, Naomi Campbell, Michelle Dockery, George Ezra, Rosie Huntington-Whiteley, Toby Huntington-Whiteley and Julie Walters. Other guests included Victoria and Cruz Beckham, actors James Norton, Elizabeth Hurley and Thomas Brodie-Sangster; musicians Paloma Faith, White Lies, Gary Powell, Dougie Poynter, Ronan Keating, and Dan Gillespie Sells; models Erin O’Connor, Jack Guinness, Laura Bailey, Malaika Firth, Neelam Gill, Sam Rollinson, Charlotte Wiggins, Matilda Lowther and Elena Perminova; Burberry S/S16 campaign stars Hayett McCarthy, Louie Johnson, Liam Gardner; Burberry A/W15 campaign stars Jackson Hale and Florence Kosky, as well as Billy Elliot’s producer Eric Fellner, Lee Hall and Raya Abirached.
Following the premiere of the “Burberry Festive Film”, British dancer Nat Sweeney, who currently plays Billy in ‘Billy Elliot the Musical’, performed a sequence from the theatre production, celebrating the inspiration behind the new campaign. Choreographed to ‘Electricity’, written by Sir Elton John (music) and English playwright and screenwriter Lee Hall (book and lyrics) for the musical, which has been running on stage in London’s West End for 10 years, the sequence is inspired by one of the original film’s pivotal scenes.
To celebrate the launch the “Burberry Festive Film” the film was also streamed onto the iconic screens at Piccadilly Circus and Coventry House (Haymarket), exclusively for five hours.
About the Burberry Festive Campaign
The Burberry Festive campaign stars Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley and includes a stills campaign shot by world-renowned photographer Mario Testino alongside the “Burberry Festive Film”.
The stills campaign features Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley and James Bay that will run across print and digital titles. The launch of the campaign coincides with the availability of the full range of Burberry festive gifts in store and on Burberry.com and is now live and can be viewed across Burberry platforms including Burberry.com, Instagram, YouTube, Snapchat, Facebook, Twitter, Google+ and Sina Weibo as well as in selected cinemas until the end of the year.
Follow the Burberry Snapchat account for exclusive content from the premiere at 121 Regent Street, featuring appearances from the cast including James Corden, Naomi Campbell, Rosie Huntington-Whiteley and Julie Walters.
New Burberry weaving and manufacturing facility
This evening Christopher Bailey also announced plans to open a new state-ofthe- art manufacturing and weaving facility in Leeds, Yorkshire. The new site that is due to open in 2019, represents an investment of over £50m and will allow Burberry to continue to produce its most iconic product, the heritage trench coat, in the north of England where the brand has been manufacturing for over half a century.
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For enquiries about the new Burberry weaving and manufacturing facility please contact:
Chris Buscombe, Associate 07703 470299