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Holy Big Boys Toys, Batman! The UAE’s ultimate luxury lifestyle event returns to Abu Dhabi’s ADNEC


Sneak peak at the 2015 event as organisers reveal ‘Tumbler’ Batmobile, US$9million gold sound system, customised motorcycles, futuristic furniture and robots for patient therapy


Tuesday 3 November, 2015: The sixth edition of the world’s ultimate luxury lifestyle super show, Big Boys Toys 2015 – returns to Abu Dhabi National Exhibition Centre (ADNEC) from November 18-21 featuring one of popular culture’s biggest boys toy: Batman’s ‘Tumbler’ Batmobile.


Inspired by the vehicle made famous by Christian Bale’s Caped Crusader trilogy, the AED3m ‘Tumbler’ boasts a V8, 5.7 litre Chevrolet Corvette engine and propane tanks which shoot fire.


“The Tumbler Batmobile is a perfect fit for Big Boys Toys – an event which collects vehicles, gadgets and technologies which stretch the imagination, rewrite rule books and give people of all ages that childlike sense of fun, awe and wonder,” said Biju Jayaraaj, Chief Executive Officer, Artaaj Events, the company that owns and organises Big Boys Toys.


“Since 2009, Big Boys Toys has provided our loyal fans from across the UAE and wider region with the ultimate playground of bespoke and some of the rarest luxury lifestyle products.”


Big Boys Toys will feature a diverse collection of cutting-edge technology and lifestyle products displayed by more than 200 local, regional and international exhibitors from over 17 countries. Several of those products went on display today in a sneak media preview two weeks before the event opens at ADNEC.


Mr. Humaid Matar Al Dhaheri, Acting Group CEO at ADNEC said: “ADNEC is pleased to welcome Big Boys Toys 2015 that will give us a rare opportunity to browse through the latest and most unique gadgets and lifestyle products. All our facilities are geared to ensure the success of the event and accommodate the huge number of visitors expected to turn out. At ADNEC, we are committed to attracting more of such events to Abu Dhabi that will help us diversify our event portfolio and sustain the growth registered in the number of events.”


Abu Dhabi-based Le Vault, which curates limited edition objects for discerning, high-end collectors, will exhibit its signature U.F.O lounge rocking chair – a carbon fibre product with a handmade leather seat inspired by the space capsules that withstand extreme temperatures on re-entry to the Earth’s atmosphere.


The Schiller S1-C – a bold new product that lets rider literally cycle on water – will also debut at Big Boys Toys 2015. Designed for use on both fresh water lakes and coastal seas, the S1-C uses inflatable pontoons and a revolutionary propulsion system to provide sustained speeds of seven-to-eight kilometres per hour and top speeds in excess of 11 kilometres per hour. Assembly takes under 10 minutes and the S1-C is easy to transport and store in both land vehicles and yacht holds. 


Japanese firm Valorado will showcase the River’s Tone, a US$9m, luxury sound system made using 60 kilogrammes of gold and diamonds. Designed and built using technologies invented by former Sony visionary, Michio Sakamoto, the system is the only one-of-its-type in the world.


More from Japan and ‘PARO’ – a baby seal robot first developed for robot therapy in 1993 – is also Abu Dhabi-bound. More than 3,500 PARO robots are currently at work in hospitals and care facilities in over 30 countries. Used as an alternative to animal therapy, the clinically proven product aids Autism and dementia patients, and alleviates mental health conditions such as depression, anxiety and loneliness.


This year’s event will feature a number of customised motorcycles including a one-of-a-kind Harley Davidson V-Rod with the largest front (260mm) and rear (360mm) tyres ever installed. Built in Abu Dhabi by 86 Cycles, the motorcycle will go on sale at Big Boys Toys 2015 for AED500,000.


86 Cycles will also exhibit a custom-built Chopper featuring a 120 cubic inch engine, 360mm rear tyre and custom art paint job of more than 750 skulls across the entire motorcycle. Selling for AED300,000, the Chopper also boasts an exhaust built by US legend, Frankie Serrano, who has built wild exhausts for Sylvester Stallone and Orange County Choppers – the stars of Discovery Channel’s hit TV show, American Chopper.


Big Boys Toys’ list of motoring mean machines already includes a US$1.5 million, two-seat, mid-engine de Macross Epique GT1 supercar, a US$350,000 Bienville Legacy motorcycle and a US$250,000 custom-made Gold Digger motorcycle by L.J Miller, amongst others.


“One key element in this year’s event is that we have attracted the biggest names in the world of unique and innovative products , the list also includes ground breaking technology, customised and sold by entrepreneurs here in the UAE,” added Atif Malik, Exhibition Director, Big Boys Toys 2015. “In addition to showcasing the world’s greatest high-end lifestyle products, Big Boys Toys gives the UAE’s technology and luxury lifestyle innovators a platform to showcase and sell their projects to the wider world.”


Another key attraction at Big Boys Toys 2015 is the ‘Super Car Test Drive Pit’, where car enthusiasts over the age of 21 holding a valid driving license can test drive from a selection of over 50 super slick and lightning fast supercars.


Other exciting interactive experiences include a digital shooting, simulation, archery and the interactive war field – the quintessential close quarter battleground in AIRSOFT warfare, offering fans a real-life rendition of their favourite First-person-shooter (FPS) video games.


This year’s event opens with an exclusive preview for ‘invite only’ and VIP ticket holder guests on Wednesday 18 November 2015, before opening to the public from 12pm to 10pm from 19 – 21 November 2015.


Alongside Big Boys Toys 2015, Artaaj will debut the Middle East Innovation Conference in Abu Dhabi – a three-day forum pitting an influential cast of academic thought-leaders and public and private sector representatives in a series of talks aimed at enhancing progress, prosperity and innovation across domestic communities, universities and schools to further propel the UAE’s economic diversification.


Conceived to leverage the UAE’s ‘Year of Innovation’ in 2015, the Middle East Innovation Conference will feature a series of presentations, case studies, panel discussions and workshops from November 18-19 and 21.


To find out more about Big Boys Toys 2015 or purchase tickets for the main show or the Middle East Innovation Conference, visit GCC visitors can also book Standard, Deluxe or Luxury travel packages at the website. Fans of the show can also follow news on the event’s dedicated social media pages:



Instagram: @bigboystoys.official

Twitter: @bigboystoys_uae


An exclusive video of the press conference is available to view and share alongside your editorial story. Atif Malik, Exhibition Director, Big Boys Toys 2015, discusses this year’s event and highlights some key products to look forward to.


YouTube link


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An unbranded VNR is also available to download which includes the rushes of the event. To download, please follow the link: