At their newly opened showroom in Al Wasl road, Diamantine the number one ready to wear Moroccan fashion brand showcased their unique collection of Kaftans and Modern Moroccan fashion items.
With a sip of sweet Moroccan tea brewed to perfection and magical oriental music the mood is set to take you on a journey in the alley ways of Marrakesh; but then the unexpected happens ! As the first model graces the catwalk the Marrakesh alley ways are suddenly adjourned with a spark of refreshing modernity. You then come to the realization that this is no traditional Moroccan brand this is Moroccan fashion with a twist! Beautiful kaftans with a zest of taste and unique color combinations. Here the traditional merges seamlessly with the modern bringing a new style to today’s fashion conscious young Arab woman. The perfectly designed kaftans give a dynamism to the traditional and seam to inspire movement. The clothing is anything but rigid rather the models walking by inspire a sense of freedom and comfort combined with a feeling of pride.
Diamantine opened their first stores in the UAE in March 2015 at Bawabat Al Sharq Mall and more recently at Dalma Mall (Abu Dhabi) and here in Dubai at Al Wasl Road.
The company was recently awarded the MENAFA Award for the Best Moroccan franchise at the Franchise Expo in Dubai.
Diamantine operates more than 80 shops in Morocco, 40 in Algeria, 3 in the UAE and is planning a brand expansion across the Middle East, North Africa, Asia and Europe with 120 stores outside Morocco by 2018.