Dubai International Motor Show offers a glimpse into the world of tomorrow and what we may be driving

Visitors from across the globe will be among the first to see the latest tech reveals during November’s show


Dubai, United Arab Emirates: The Dubai International Motor Show (DIMS), the largest automotive event in the Middle East and North Africa, will provide a glimpse into the future of the automobile with a number of high-tech concepts from the world’s leading automakers incorporating cutting edge technologies that will change the way we commute in the future.


More than 100,000 visitors will experience the new auto world with concepts and innovations that will soon filter through to the showroom as well as some new models which feature the very latest in driver assisted functions that will remove some of the more tedious driving tasks in the not too distant future at the Dubai World Trade Centre from November 10-14.


An independent report from Business Insider UK claims that by 2020, 75 per cent of cars sold globally will be Internet compatible. The connected car market is expected to grow 10 times faster than the overall car market with a five year compound annual growth rate of 45 per cent.


“It’s an exciting time for the automotive industry as it moves further into the digital arena,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre.


“Each of our participating exhibitors is offering something very unique. Some are bringing new infotainment systems, while others are enhancing their engine performance. The automotive industry is one of the most innovative industries in the world, and is constantly evolving and enhancing itself. We are committed to bringing the latest innovations from a host of manufacturers and brands under one roof, and our visitors will have the chance to see many of these new car technologies at the show.”


High-tech competence from Audi 


With its lightweight, multi-material body and all-new chassis, the new Audi Q7 is the lightest car in its class. It can now offer the performance of Audi’s more sporting saloons while reducing its CO2 footprint.


A powerful engine combined with adaptive suspension and its lightweight body makes the new Audi Q7 a dynamic car in the large SUV bracket. The 45 TFSI engine with 333 hp takes the new Audi Q7 from 0 to 100 km/h in just 6.3 seconds and gives it a top speed of 250 km/h. Figures that just a few years ago were confined to pure-bred sports cars, and yet the Q7 achieves this while consuming just 7.9 litres of fuel per 100 kilometers.


The Q7 features a second-generation modular infotainment platform as well as Audi’s virtual cockpit as an option. The new MMI all-in-touch control unit with large touchpad and a tablet for rear seat passenger operate the B&O 3D sound system and are intuitive and simple to operate.


Another highlight is the extremely broad and graduated range of new driver assistance systems, which includes adaptive cruise control with traffic jam assist and the cross-traffic assist in the rear.


Chayne Brand, Audi Marketing Director, said: “At Audi, our brand philosophy is all about “Vorsprung durch Technik”, enhancing our customers driving experience through the latest technological solutions. The all new Q7, the new Audi TT roadster and the new RS 3 Sportback will be on show to fascinate the public by demonstrating our latest technological innovations. In addition, look out for a couple of exciting surprises, which will also be revealed for the first time in the Middle East.”      


High-end technologies from BMW


The all-new BMW 7 Series combines state-of-the-art comfort with dynamic agility and styling. Offering advanced design and technology features, visitors to the show will be able to witness elements such as BMW’s futuristic Laser Light headlamp technology, which throws a high beam range of up to 600m that’s double the length of regular LED headlamps. It also features a Welcome Light Carpet that illuminates the area in front of the car doors in white to create an elegantly hospitable impression. Once seated, occupants can then admire the night’s constellation through its star-gazer-inspired panorama glass “Sky Lounge” roof. 


Inside, technology offers both the driver and passengers optimal levels of comfort and luxury. BMW’s ConnectedDrive driver assistance portal has been upgraded and now includes Touch Command for the rear seat passengers via a seven-inch tablet that gives passengers a new experience in controlling multiple in-car functions. Through Touch Command, rear passengers can control in-car infotainment and comfort features such as the new Vitality Programme which provides a luxurious in-seat massage option, as well as a unique Gesture Control function which allows for specified functions to be operated by hand movements.  


Johannes Seibert, Managing Director, BMW Group Middle East, said: “Together with our importer, AGMC, we are very much looking forward to taking part in the 13th edition of the Dubai International Motor Show.  The show is always an important stage for us and this year will be no different as we will have a variety of different models on display demonstrating the latest innovations from BMW. These will include the all-new BMW 7 Series, the sixth generation of our flagship model, which has a host of industry-first technological innovations, elegant new design and enhanced interior comfort features.”


Ford Motor Company & Lincoln Motor Company during DIMS 2015


“Ford and Lincoln also plan to showcase some of the latest technologies emerging as part of their 2016 model range through their latest concepts making their regional debut at the Dubai Motor show. Ford’s EcoBoost technology serves as the main highlight around the company’s direction to offer high performance while delivering impressive fuel economy. Driver assist technologies such as MyFord Touch, MyLincoln Touch, Active Park Assist, Lane Keeping System and Lane Departure Warning continue offering drivers the confidence and safety they need. Ford Motor Company has led the democratization of driver assist technologies, making high-end features that would be reserved for premium cars only, available on our more mainstream models. This year we continue building on this strong momentum through both the Ford and Lincoln lineups as we show the future of these brands and technologies in our region,” a Ford spokesman said.


Held every two years, the Dubai International Motor Show is the main highlight of the Dubai Motor Festival, which is held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid al Maktoum, Crown Prince of Dubai. The Dubai Motor Festival is organised by Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (DTCM), and builds on the widespread passion of all motor related sports across the region.


The 2015 Dubai International Motor Show is supported by Show partners ACDelco, Alienware, Autopro, Cooper Tires, ENOC, RTA and Swiss Tourism. The show will be open from 6pm to 10pm on November 10; 11am to 10pm on November 11; 11am to 11pm on November 12 and 13; and from 11am to 10pm on November 14.


Prices are AED 65 for single-day entry, with children under 12 entering free. The entry ticket includes free access to the new Motoring Nostalgia Museum where visitors will experience classics and vintage models showcasing the great eras of the motoring industry.  For 5 days, the new Motoring Nostalgia Museum will have 80+ of the rarest and timeless classics that never seen before in the UAE – all under one roof.


This interactive event also includes expert talks and guided tours along with street food cuisine from food trucks and live music throughout the five days. “Children under the age of 16 must be accompanied by an adult. For more information visit the show’s website at: